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Today’s headlines


Strategy
Target fuels mobile, social for biggest-ever digital push

Target is betting big on mobile as a key driver in the retailer’s holiday social marketing mix this year in addition to promoting mobile platforms as a way for consumers to save money.

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Research
Big five mobile wallet providers have broader reach than banks: Javelin

Apple, Google, Amazon, Facebook and PayPal/eBay are threatening to disrupt the payments ecosystem by replacing traditional banks with mobile wallets, and according to Javelin’s recent report, the five tech giants are dwarfing the reach of the top banks.

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Marketing
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos, Anheuser-Busch, Campbell Soup

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Marketing
Webinar on Nov. 7: How iOS 7 will affect apps for retailers and brands

Register for this free webinar Thursday, Nov. 7 at 2–3 p.m. ET for tips on how to best take advantage of Apple’s significant operating system upgrade to iOS 7. Experts from Frank & Oak, Gin Lane Media and Artisan Mobile offer attendees strategic takeaway points.

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Applications
Fandango raises curtain on iOS 7 app, putting showtimes centerstage

With mobile ticket sales accounting for more than 40 percent of Fandango’s total ticket sales, the company continues to ramp up its mobile strategy, including bringing out a new iPhone application for iOS 7.

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Web site development
Corner Bakery Café rolls out responsive site to streamline ordering

Corner Bakery Café is providing a seamless and interactive ordering site across desktop, tablet and mobile to create a more personalized experience for consumers.

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Marketing
Is cross-screen marketing the new mobile-first? – Mobile Marketer

Mobile Marketer today – Is cross-screen marketing the new mobile-first?; Corona peps up mobile banner ad with inline video.

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Advertising
Michael Kors eschews mobile’s expected hoops with store locator ad – Luxury Daily

Luxury Daily today – Michael Kors eschews mobile’s expected hoops with store locator ad; Swarovski elevates film accolades with first feature film release.

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Columns
Apple has killed NFC. Next up: an Amex purchase?

With the release of the iPhone 5S and 5C, we saw the death of mobile payment as we know it, and the hundreds of thousands of NFC-enabled retailers across the world are now scratching their heads about what to do next.

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Columns
A lawyer’s take on the TCPA amendments for calling and texting

The mere fact that a mobile phone number appears in your database does not necessarily mean that you have a blanket authorization to include that number in your telemarketing and advertising initiatives.

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