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Content
HSN exec: Personalization is expectation on mobile

AUSTIN, TX – An HSN executive at the Mobile Shopping Fall Summit said that as the company continues to use mobile as a multichannel connector with both a revamped mobile site and iPad application, personalization is a major focus.

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Multichannel retail support
Children’s Place exec: Mobile holiday sales will be incremental

A Children’s Place executive who spoke during a Mobile Commerce webinar yesterday said the retailer expects mobile holiday sales this year to be incremental.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, NHL, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Research
Forrester exec: NFC has more use cases than payments

AUSTIN, TX – A Forrester Research executive at the Mobile Shopping Fall Summit said that marketers need to focus on how near-field communication can be used to increase in-store engagement.

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Strategy
Edmunds.com exec: 30pc of traffic comes from mobile devices

AUSTIN, TX – An Edmunds.com executive at the Mobile Shopping Fall Summit said that as the company sees an uptick of traffic coming from mobile devices, there are differences between how application and mobile Web users access the brand.

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Social networks
Dunkin’ Donuts amplifies mobile efforts with Instagram, Halloween-themed initiatives – Mobile Marketer

Mobile Marketer today: Dunkin’ Donuts amplifies mobile efforts with Instagram, Halloween-themed initiatives; Mobile social is key to driving consumer loyalty for brands: report.

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Advertising
25pc US consumers to make holiday purchase via mobile: report – Luxury Daily

Today in luxury marketing: 25pc US consumers to make holiday purchase via mobile: report; Chanel, Barneys face flack for pushing brand envelope.

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Columns
Are tweets the new press release?

Twitter’s immediacy and brevity has forced marketers to rethink communications with different audiences. Some even question the future of the old corporate marketing warhorse, the press release.

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