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Today’s headlines


Advertising
H&M taps mobile to drive in-store traffic for upcoming Versace line debut

H&M is using mobile to drive fashion-savvy consumers to its in-store locations and be the first to buy pieces from the upcoming Versace collection.

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Marketing
Mobile FirstLook 2012 New York Jan. 19 conference: Macy’s, Sears, Coca-Cola, MTV, Walgreens

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.

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Webinar
Webinar on Oct. 27 with Jaguar: What Retailers Can Learn from the Intersection of Hyperlocal Advertising and the Auto Sector

Register for this free webinar Oct. 27 at 2 – 3 p.m. ET on what retailers can learn from the automotive sector’s use of hyperlocal advertising since nowadays the success of a mobile marketing program relies on how well a marketer takes advantage of context. Jaguar, the MMA and Poynt execs will speak.

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Marketing
Chevrolet, Scvngr give away 27 vehicles via mobile rewards campaign

Chevrolet has teamed up with Scvngr to give away 27 new cars as part of its new Chevy Sonic Adventure campaign.

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Applications
Smart Shopping connects Windows Phone users to hyperlocal deals

Windows Phone users can now find hyperlocal deals at more than 60,000 retail locations using the new Smart Shopping application.

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Applications
Fandango: 40pc of traffic comes from mobile

Online entertainment site Fandango is continuing its push to let consumers pay for movie tickets on any platform possible with a new application specifically designed for Android tablets.

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Advertising
Mobile apps lack traction for holiday campaigns – Luxury Daily

Luxury Daily today – Mobile apps lack traction for holiday campaigns; What value do fragrance lines add to a luxury brand?

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Columns
5 tips for mobile marketing success

With so many mobile channels, strategies and tactics to consider, the ideal mobile path forward will be different for each company based on their unique situation and objectives.

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