Today's headlines

Advertising H&M taps mobile to drive in-store traffic for upcoming Versace line debut
By Rimma Kats
	H&M is using mobile to drive fashion-savvy consumers to its in-store locations and be the first to buy pieces from the upcoming Versace collection. Entire article

Marketing Mobile FirstLook 2012 New York Jan. 19 conference: Macy's, Sears, Coca-Cola, MTV, Walgreens
By Staff reports
	Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy's, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies. Entire article

Webinar Webinar on Oct. 27 with Jaguar: What Retailers Can Learn from the Intersection of Hyperlocal Advertising and the Auto Sector
By Staff reports
	Register for this free webinar Oct. 27 at 2 - 3 p.m. ET on what retailers can learn from the automotive sector's use of hyperlocal advertising since nowadays the success of a mobile marketing program relies on how well a marketer takes advantage of context. Jaguar, the MMA and Poynt execs will speak. Entire article

Marketing Chevrolet, Scvngr give away 27 vehicles via mobile rewards campaign
By Rimma Kats
	Chevrolet has teamed up with Scvngr to give away 27 new cars as part of its new Chevy Sonic Adventure campaign. Entire article

Applications Smart Shopping connects Windows Phone users to hyperlocal deals
By Chantal Tode
	Windows Phone users can now find hyperlocal deals at more than 60,000 retail locations using the new Smart Shopping application. Entire article

Applications Fandango: 40pc of traffic comes from mobile
By Lauren Johnson
	Online entertainment site Fandango is continuing its push to let consumers pay for movie tickets on any platform possible with a new application specifically designed for Android tablets. Entire article

Advertising Mobile apps lack traction for holiday campaigns - Luxury Daily
By Staff reports
	Luxury Daily today - Mobile apps lack traction for holiday campaigns; What value do fragrance lines add to a luxury brand? Entire article

Columns 5 tips for mobile marketing success
By a MCD columnist
	With so many mobile channels, strategies and tactics to consider, the ideal mobile path forward will be different for each company based on their unique situation and objectives. Entire article

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