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Today’s headlines


Software and technology
EBay lets mobile consumers shop via interactive windows at 24/7 storefront

EBay has partnered with designer Jonathan Adler to let consumers shop its new storefront and interactive store windows via their mobile devices.

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Marketing
Mobile FirstLook 2012 New York Jan. 19 conference: Macy’s, Sears, Coca-Cola, MTV, Walgreens

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.

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Webinar
Webinar on Oct. 27 with Jaguar: What Retailers Can Learn from the Intersection of Hyperlocal Advertising and the Auto Sector

Register for this free webinar Oct. 27 at 2 – 3 p.m. ET on what retailers can learn from the automotive sector’s use of hyperlocal advertising since nowadays the success of a mobile marketing program relies on how well a marketer takes advantage of context. Jaguar, the MMA and Poynt execs will speak.

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Payments
Google Wallet powers payments for NJ Transit

Transportation service NJ Transit is making buying tickets easier for consumers by becoming the first public commuter organization using Google Wallet.

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Advertising
Westin Hotels & Resorts bolsters mobile bookings via TWC iPad sponsorship

Westin Hotels & Resorts is the launch sponsor of The Weather Channel’s redesigned 3D iPad app that lets consumers stay on top of climate conditions as well as browse and book vacation spots.

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Research
43pc of mobile shoppers have downloaded a retail app: study

With the rise in mobile shopping, retailers have an opportunity to hook consumers in-store. A new study from online shopping review site Retrevo.com found that 43 percent of mobile shoppers surveyed have downloaded a retailer’s application.

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Advertising
Nordstrom aims for in-store draw with location-based mobile ads – Luxury Daily

Luxury Daily today – Nordstrom aims for in-store draw with location-based mobile ads; American Express’ Travel + Leisure hits sustainability stride with Global Vision Awards.

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Research
Consumer mobile spending to top $30B a year by 2021 in Britain: Barclays

British consumers will spend $30 billion a year using their mobile devices and tablets within the next decade compared to $2 billion spent this year, according to a recent Barclays Corporate study.

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Columns
Why mobile is not a medium

It is a mistake to think about mobile as a medium. It is an equal mistake to think about mobile as an aspect of digital marketing.

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