Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy's, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.
Register for this free webinar Oct. 27 at 2 - 3 p.m. ET on what retailers can learn from the automotive sector's use of hyperlocal advertising since nowadays the success of a mobile marketing program relies on how well a marketer takes advantage of context. Jaguar, the MMA and Poynt execs will speak.
Transportation service NJ Transit is making buying tickets easier for consumers by becoming the first public commuter organization using Google Wallet.
Westin Hotels & Resorts is the launch sponsor of The Weather Channel's redesigned 3D iPad app that lets consumers stay on top of climate conditions as well as browse and book vacation spots.
With the rise in mobile shopping, retailers have an opportunity to hook consumers in-store. A new study from online shopping review site Retrevo.com found that 43 percent of mobile shoppers surveyed have downloaded a retailer's application.
Luxury Daily today - Nordstrom aims for in-store draw with location-based mobile ads; American Express' Travel + Leisure hits sustainability stride with Global Vision Awards.
British consumers will spend $30 billion a year using their mobile devices and tablets within the next decade compared to $2 billion spent this year, according to a recent Barclays Corporate study.