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Multichannel retail support
PayPal exec: Multichannel shoppers are a challenge in mobile

AUSTIN, TX – A PayPal executive at the Mobile Shopping Fall Summit said that following consumers across multiple screens can be a challenge for marketers.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, NHL, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Strategy
Webinar Oct. 24: The Children’s Place, TigerDirect.com share mcommerce holiday strategy

Register for this free webinar Oct. 24 at 2 – 3 p.m. ET on The Children’s Place’s and TigerDirect.com’s mcommerce holiday strategy and 5 last-minute tips in a season where marketers and retailers may struggle to stand out.

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Multichannel retail support
Aeropostale puts mobile in the forefront of new concept store

Mall-based retailer Aeropostale is incorporating mobile into its new concept store that uses technology to engage in-store shoppers.

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Content
ForeSee exec: Mobile-first means using medium to influence shopping

AUSTIN, TX – A ForeSee executive at the Mobile Shopping Fall Summit said that since mobile is often being used in conjunction with other mediums, it is key to use the channel to predict and influence consumer shopping.

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Applications
Jelly Belly Candy Co. exec: Jelly Beans Jar Android app has 1.1M downloads

AUSTIN, TX- A Jelly Belly Candy Co. executive at the Mobile Shopping Fall Summit said that in addition to seeing a high number of app downloads, the company’s Jelly Beans Jar Android application has a 40 percent retention rate, showing how mobile can be effective at driving brand awareness.

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Marketing
What role do launch events play in a mobile device’s success? – Mobile Marketer

Mobile Marketer today – What role do launch events play in a mobile device’s success?; TailoredMail exec: Click-through rates up to 50pc higher for mobile-optimized emails.

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Advertising
Fairmont site overhaul triggered by 300pc increase in tablet usage – Luxury Daily

Luxury Daily today – Fairmont site overhaul triggered by 300pc increase in tablet usage; Hugo Boss steps up blogger partnership though virtual dressing room.

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Columns
How national advertisers can penetrate mindshare at the local level

Progressive agencies and brands are now exploring the different aspects of local mobile advertising such as location capabilities and creative formats, and treating them as separate objectives within mobile.

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