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Web site development
Simply repurposing an ecommerce site no longer an option

Retailers are increasingly dipping their toes in mobile commerce and many are turning to simple technologies such as responsive design to quickly repurpose their ecommerce sites. However, that is no longer enough, nor effective.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, NHL, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Strategy
Webinar Oct. 24: The Children’s Place, TigerDirect.com share mcommerce holiday strategy

Register for this free webinar Oct. 24 at 2 – 3 p.m. ET on The Children’s Place’s and TigerDirect.com’s mcommerce holiday strategy and 5 last-minute tips in a season where marketers and retailers may struggle to stand out.

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Web site developement
Mercedes increases mobile traffic 170pc over one year

Luxury automaker Mercedes-Benz USA has seen an uptick in mobile traffic over the past year and recently enhanced its mobile site to better reach and engage affluent consumers.

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Applications
Sears Canada continues holiday focus with new apps

Sears Canada is taking an application-heavy approach to holiday mobile marketing this year with two new apps.

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Applications
Shopkick adds lookbooks to mobile app to drive in-store traffic

Shopkick has redesigned its mobile application to not only reward consumers when they walk into their favorite retail locations, but also span the entire shopping experience all the way from the couch to the physical store.

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Marketing
QR codes key driver in 2012 holiday marketing efforts – Mobile Marketer

Mobile Marketer today – QR codes key driver in 2012 holiday marketing efforts; Presidential debate-related mobile searches increased 2000pc from 2008 to 2012.

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Advertising
Fendi flaunts fall handbag line via Rome-set spy flick – Luxury Daily

Luxury Daily today – Fendi flaunts fall handbag line via Rome-set spy flick; Tod’s exec: Influencer collaborations vital to cross-generational marketing.

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Columns
6 secrets of successful geofence campaigns

Build geofences where you believe your customers are, not necessarily where you want them to be.

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