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Today’s headlines


Marketing
Domino’s earns consumer loyalty with mobile at the forefront

While many of the major pizza chains are dabbling in mobile campaigns and mobile offers, Domino’s is leading the pack in driving customer loyalty by focusing on providing faster and easier ways for consumers to order pizza via mobile.

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Multichannel retail support
Vans leverages Bluetooth to target mall shoppers with special offer

Vans recently saw a 75 percent engagement rate by targeting mall shoppers with a mobile offer during the key back-to-school shopping period.

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Social networks
Barnes & Noble links mobile photo uploads with nonprofit donations

Barnes & Noble is running ads in Facebook’s mobile newsfeed encouraging college students to upload photos and have a donation made to Habitat for Humanity.

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Fulfillment and returns
Carol’s Daughter sees 45pc mobile coupon redemption rate

Natural hair care products brand and retailer Carol’s Daughter launched a mobile application five months ago and has since seen a 45 percent mobile coupon redemption rate along with a 4.1x return on investment.

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Marketing
Retailers skimp on Facebook mobile budgets, missing growing opportunity to drive sales – Mobile Marketer

Mobile Marketer today – Retailers skimp on Facebook mobile budgets, missing growing opportunity to drive sales; How small-to-midsize companies do mobile cost-effectively with minimal risk.

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Advertising
Vacheron timepiece app teaches horology to pique interest in new watch – Luxury Daily

Luxury Daily today – Vacheron timepiece app teaches horology to pique interest in new watch; Versace inspired by counterfeiting in M.I.A. Versus collection.

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Columns
Trusting instincts for consumer demand over so-called best practices

Marketers have been spoiled by abundant case studies and data, which mature media such as email and Web marketing deliver.

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