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Today’s headlines

33pc of consumers interested in joining mobile loyalty program

A new study by Hipcricket finds that mobile’s role in holiday shopping will be different and more important than past years, making it extremely important for retailers and brands to have a sophisticated presence in the space.

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Mobile FirstLook 2012 New York Jan. 19 conference: Macy’s, Sears, Coca-Cola, MTV, Walgreens

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.

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Webinar on Oct. 27 with Jaguar: What Retailers Can Learn from the Intersection of Hyperlocal Advertising and the Auto Sector

Register for this free webinar Oct. 27 at 2 – 3 p.m. ET on what retailers can learn from the automotive sector’s use of hyperlocal advertising since nowadays the success of a mobile marketing program relies on how well a marketer takes advantage of context. Jaguar, the MMA and Poynt execs will speak.

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Strategy mobile sales grow 270pc in two months

Online retailer has seen a 270 percent growth in mobile sales since launching a mobile-optimized site two months ago.

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Multichannel retail support
Adult retailer Adam & Eve mobile site comprises 8pc of online orders

Adult product marketer Adam & Eve is seeing 8 percent of its online orders generated via its mobile site that launched two weeks ago.

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Web site development celebrates Halloween with mcommerce site

Online retailer is getting into the spirit of Halloween by letting consumers buy costumes via a mobile version of its desktop site.

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NFC-enabled devices will be critical for uptake of mobile payments

NEW YORK – A Forrester executive at the Mobile Shopping Fall conference said NFC-enabled devices will be critical for consumers to get used to the idea of having a whole new way of paying for products – even though they did not ask for it.

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Audi joins the retail races with Instagram photo app account – Luxury Daily

Luxury Daily today – Audi joins the retail races with Instagram photo app account; Gucci taps UNICEF gifts for holiday campaign differentiation.

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SMS: Thinking beyond the text message

The global SMS market is expected to grow from $150 billion in 2009 to $233 billion by the end of 2014, per Portio Research. But it is also key to note that SMS is growing far beyond the simple text message.

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