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Today’s headlines


Research
33pc of consumers interested in joining mobile loyalty program

A new study by Hipcricket finds that mobile’s role in holiday shopping will be different and more important than past years, making it extremely important for retailers and brands to have a sophisticated presence in the space.

Entire article

Marketing
Mobile FirstLook 2012 New York Jan. 19 conference: Macy’s, Sears, Coca-Cola, MTV, Walgreens

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.

Entire article

Webinar
Webinar on Oct. 27 with Jaguar: What Retailers Can Learn from the Intersection of Hyperlocal Advertising and the Auto Sector

Register for this free webinar Oct. 27 at 2 – 3 p.m. ET on what retailers can learn from the automotive sector’s use of hyperlocal advertising since nowadays the success of a mobile marketing program relies on how well a marketer takes advantage of context. Jaguar, the MMA and Poynt execs will speak.

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Strategy
OverstockArt.com mobile sales grow 270pc in two months

Online retailer OverstockArt.com has seen a 270 percent growth in mobile sales since launching a mobile-optimized site two months ago.

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Multichannel retail support
Adult retailer Adam & Eve mobile site comprises 8pc of online orders

Adult product marketer Adam & Eve is seeing 8 percent of its online orders generated via its mobile site that launched two weeks ago.

Entire article

Web site development
BuyCostumes.com celebrates Halloween with mcommerce site

Online retailer BuyCostumes.com is getting into the spirit of Halloween by letting consumers buy costumes via a mobile version of its desktop site.

Entire article

Payments
NFC-enabled devices will be critical for uptake of mobile payments

NEW YORK – A Forrester executive at the Mobile Shopping Fall conference said NFC-enabled devices will be critical for consumers to get used to the idea of having a whole new way of paying for products – even though they did not ask for it.

Entire article

Advertising
Audi joins the retail races with Instagram photo app account – Luxury Daily

Luxury Daily today – Audi joins the retail races with Instagram photo app account; Gucci taps UNICEF gifts for holiday campaign differentiation.

Entire article

Columns
SMS: Thinking beyond the text message

The global SMS market is expected to grow from $150 billion in 2009 to $233 billion by the end of 2014, per Portio Research. But it is also key to note that SMS is growing far beyond the simple text message.

Entire article

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