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Today’s headlines


Payments
PayPal expects its mobile payment volume to reach $3.5B by year-end

The volume of payments made via PayPal from mobile devices will total more than $3.5 billion in 2011, with the company expecting a significant jump in mobile payments during the upcoming holiday shopping season.

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Applications
Rue La La real-time inventory feature produces longer mobile sessions

Flash sales site Rue La La is introducing a new mobile-only feature as it takes a mobile-first approach to capitalize on its growth in the medium.

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Payments
Saks Fifth Avenue exec: Consumers need to be educated on NFC

NEW YORK – A Saks executive at the Mobile Shopping Fall conference said that although NFC and the Google Wallet are the next big thing in mcommerce, the space has ways to go until consumers grab their handsets to pay rather than their wallet.

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Revenue
Magic Beans exec: 12pc of holiday transactions were completed via mobile

NEW YORK – A Magic Beans executive at the Mobile Shopping Fall conference said that 12 percent of all transactions done during the 2010 holiday season were done via its mobile application.

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Strategy
NiSource looks to mobile for consumer satisfaction

NEW YORK – Utility company NiSource is deploying a crossplatform mobile strategy because it recognizes that its customers are increasingly relying on their mobile devices to manage their finances.

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Advertising
Does the Tiffany ad campaign on the New York Times app need polishing? – Luxury Daily

Luxury Daily today – Does the Tiffany ad campaign on the New York Times app need polishing?; Are direct-owned branded luxury shops crowding out department stores?

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Columns
Tackling the complexities of mobile devices for marketing effectiveness

With the onslaught of numerous mobile devices and platforms, advertisers are tasked with creating content that will reach their target audiences, wherever they are and on whichever device they prefer.

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