Disney is pursuing multiple revenue streams with FamilyFun magazine’s new commerce-enabled ToyHopper application, including pay-per-download, ad-support and a partnership with Amazon.com.
The Houston Zoo and Schlitterbahn Waterparks have launched branded mobile platforms to further engage their guests before, during and after their visits and drive ticket sales.
Automatic Data Processing, a provider of human resources, payroll and benefits administration services, has launched its first application, Run powered by ADP mobile payroll.
Americans are shifting how they shop because of the economic slump and mobile phones play a big role in this change, according to NRF’s 2010 Holiday Consumer Intentions and Actions Survey.
Huntington Bancshares’ focus is on developing customer-friendly applications for touch-screen mobile devices such as Google’s Android and Apple’s iPhone, iPod touch and iPad.