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Today’s headlines


Strategy
How the current government shutdown may affect retail spending

Just as retailers begin to push their holiday marketing into full gear, the government shutdown could force marketers to switch up their plans with efforts more tailored towards bargain shoppers who will likely be researching prices via their mobile device.

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Payments
Venmo inches its way into retail apps, simplifying in-app payment

Mobile and online payments service Venmo is becoming more widespread and finding its way into other applications’ checkout systems.

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Research
Men outpace women on mobile purchases but not for long: report

While 22.2 percent of men have made a purchase on their smartphone compared to 18.2 percent of women, these roles could soon change as women become more comfortable with mobile, according to a report from SeeWhy.

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Payments
Fandango looks to lock in ticket sales via homescreen targeting

Fandango is rolling out a mobile initiative that integrates the company’s mobile ticketing service straight into the upcoming launch of Samsung’s Galaxy Note 3.

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Marketing
How an ongoing government shutdown may affect mobile marketers – Mobile Marketer

Mobile Marketer today – How an ongoing government shutdown may affect mobile marketers; Marketers struggle to meet in-app advertising opportunity: Forrester.

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Content
Mobile Minutes: Delta, smartphones, showrooming, commerce

Today in mobile commerce: Delta picks Microsoft for pilot tablets; Smartphones may hold retail’s golden marketing chip; The major retailers most threatened by mobile showrooming, and how they’re fighting it; The start of a quiet revolution in mobile commerce.

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Advertising
Cartier creates iPad app to broaden Art magazine’s reach – Luxury Daily

Luxury Daily today – Cartier creates iPad app to broaden Art magazine’s reach; Neiman Marcus, Bergdorf gear up for holidays with permanent free shipping.

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Columns
Roadmap for the new path to purchase

Mobile and social are not only changing the way we buy everything from food and clothes to electrical goods and cars—they are radically influencing the way we gather and share information about products and companies.

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