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Multichannel retail support
EBay adds 800,000 new mobile purchasers in Q3

EBay’s range of mobile applications continues to attract new users, with 800,000 consumers making a purchase from eBay via mobile for the first time during the third quarter.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, NHL, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Strategy
Webinar Oct. 24: GNC, The Children’s Place share mcommerce holiday strategy

Register for this free webinar Oct. 24 at 2 – 3 p.m. ET on GNC and The Children’s Place’s mcommerce holiday strategy and 5 last-minute tips in a season where marketers and retailers may struggle to stand out.

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Research
47 percent of top retailers have a mobile site and app: study

Although less than half of the top 300 retailers surveyed have both a mobile application and site, it is a 161 percent year-over-year increase, according to a new study from Acquity Group.

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Payments
Isis launch set for Oct. 22 even as handset penetration remains an issue

Starting on Monday, some smartphone owners in Salt Lake City, UT, and Austin, TX, will be able to tap and pay for purchases using the Isis mobile wallet.

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Multichannel retail support
Grocery stores bolster loyalty programs by linking into Coupons.com

Giant Eagle, Lowe’s Foods, Marsh and Meijer are taking their loyalty programs mobile with an initiative that lets consumers find and save digital coupons.

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Marketing
Google’s mobile strategy shows weakness as net incomes, CPCs drop – Mobile Marketer

Mobile Marketer today – Google’s mobile strategy shows weakness as net incomes, CPCs drop; Facebook ramps up mobile advertising strategy to drive app downloads.

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Advertising
Louis Vuitton: Content choices imperative for mobile site adoption – Luxury Daily

Luxury Daily today – Louis Vuitton: Content choices imperative for mobile site adoption; Wealthiest US consumers to amass 29pc holiday gift spend: AmEx report.

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Columns
Launching a consumer mobile service by thinking outside the app

A consumer mobile service needs to be accessible by as many types of phones as possible to reach the maximum number of potential customers.

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