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Today’s headlines


Software and technology
Papa John’s exec: QR codes are best way to bridge digital to print

NEW YORK – A Papa John’s executive at the Mobile Shopping Fall conference said that QR codes are the best way to bridge digital to print, connecting consumers with interactive content within a static medium.

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Marketing
Mobile FirstLook 2012 New York Jan. 19 conference: Macy’s, Sears, Coca-Cola, MTV, Walgreens

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.

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Webinar
Webinar on Oct. 27 with Jaguar: What Retailers Can Learn from the Intersection of Hyperlocal Advertising and the Auto Sector

Register for this free webinar Oct. 27 at 2 – 3 p.m. ET on what retailers can learn from the automotive sector’s use of hyperlocal advertising since nowadays the success of a mobile marketing program relies on how well a marketer takes advantage of context. Jaguar, the MMA and Poynt execs will speak.

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Payments
Google Wallet’s support for coupons, loyalty could boost retailers’ programs

A recent update to Google Wallet lets users not only pay with a single tap of their mobile phones but also redeem coupons and earn loyalty rewards.

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Marketing
Mobile key driver in increasing in-store traffic, sales: panelists

NEW YORK – Executives at the Mobile Shopping Fall conference said that mobile presents a key opportunity for companies to precisely target consumers and essentially drive traffic to locations and increase mcommerce sales.

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Applications
Dell strengthens mcommerce presence with iPhone app

Computer manufacturer Dell Inc. has rolled out an iPhone app that serves as a one-stop shopping, tracking and support tool for consumers.

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Gaming
Tote Ireland brings convenience to gambling via mobile app

Irish horse betting organization Tote Ireland has launched a mobile gambling application that enables live betting on Irish and British horse racing pools.

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Advertising
Mcommerce necessary for driving ROI during holidays – Luxury Daily

Luxury Daily today – Mcommerce necessary for driving ROI during holidays; Neiman Marcus shrugs off economic overhang with extravagant 2011 Christmas Book.

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Columns
The challenges of crafting a mobile media strategy

With so many communications channels at a marketer’s disposal, developing a comprehensive mobile media strategy is no longer a sprint – it is a marathon.

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