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Today’s headlines

Retailers overemphasize loyalty in creating compelling mobile experiences: report

Retailers that heavily invest in loyalty and neglect to create compelling mobile and online shopping features are missing the mark meeting in-store shoppers’ needs, according to a new report from Acquity Group.

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CVS matches customers to right deal via mobile-enabled digital circular

CVS/pharmacy is revamping its weekly sales circular for desktop and mobile users to make it easy to find the deals that interest them so they can save time and money.

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Webinar on Nov. 7: How iOS 7 will affect apps for retailers and brands

Register for this free webinar Thursday, Nov. 7 at 2–3 p.m. ET for tips on how to best take advantage of Apple’s significant operating system upgrade to iOS 7. Experts from Frank & Oak, Gin Lane Media and Artisan Mobile offer attendees strategic takeaway points.

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Fulfillment and returns
Valpak integrates augmented reality for easier coupon discovery

Valpak has made it easier for consumers to find coupons for nearby restaurants and services with its new augmented reality feature in its mobile application.

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Time Inc.’s All You takes mcommerce efforts up a notch with digital watermarks

Time Inc.’s All You is upping its mobile investments to give consumers more ways to shop from the lifestyle magazine’s content.

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Google’s mobile problem: Monetization issues persist despite corrective measures – Mobile Marketer

Mobile Marketer today – Google’s mobile problem: Monetization issues persist despite corrective measures; Apple reduces 5C orders, hinting at renewed premium push.

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Why a one-Web approach works better than mobile Web

Keeping mobile Web sites separate made sense when mobility meant quick, on-the-go access to the most important content and, for most brands, this was the best path forward. Not anymore.

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