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Software and technology
Kraft NFC pilot delivers 12 times the engagement level of QR codes

Kraft recently piloted an NFC program at select grocery stores, with results showing significantly higher engagement levels compared to QR codes.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, NHL, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Strategy
Webinar Oct. 24: GNC, The Children’s Place share mcommerce holiday strategy

Register for this free webinar Oct. 24 at 2 – 3 p.m. ET on GNC and The Children’s Place’s mcommerce holiday strategy and 5 last-minute tips in a season where marketers and retailers may struggle to stand out.

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Research
Tablet users are more active holiday shoppers than smartphone owners: NRF

While holiday sales are expected to make only a modest 4.1 percent jump this year, smartphones and tablets are likely to play a bigger role in those purchases, according to a new report from the National Retail Federation.

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Web site development
Disney buckles down on digital to prep for holiday shoppers

Disney is gearing up for the holiday season by revamping its mobile and PC Web site with new features to let consumers shop its store using their handsets.

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Applications
Priceline.com enhances app to drive last-minute bookings

Priceline.com has enhanced its iPhone application to offer a full suite of services for last-minute airline ticket, hotel room and rental car bookings.

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Marketers
Brands still struggling to harness the power of SoLoMo – Mobile Marketer

Mobile Marketer today – Brands still struggling to harness the power of SoLoMo; How to drive PC traffic through the mobile Web.

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Advertising
Cadillac hits 30,000 activations for mobile, OOH program – Luxury Daily

Luxury Daily today – Cadillac hits 30,000 activations for mobile, OOH program; Swarovski exec: Consumers with brand relationships spend 40pc more.

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Columns
Full-page mobile ads are the new glossy

Brands that traditionally find success with full-page magazine or newspaper ads have yet to take complete advantage of mobile.

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