NEW YORK - A Saks Fifth Avenue executive at the Mobile Shopping Fall conference said retailers and brands need to create a strategic mobile roadmap that aligns with overarching company goals.
Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy's, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.
Register for this free webinar Oct. 27 at 2 - 3 p.m. ET on what retailers can learn from the automotive sector's use of hyperlocal advertising since nowadays the success of a mobile marketing program relies on how well a marketer takes advantage of context. Jaguar, the MMA and Poynt execs will speak.
NEW YORK - A PayPal executive at the Mobile Shopping Fall conference said that it is no longer good enough to just build a mobile site. There needs to be a simple and safe checkout that will help drive conversion and adoption.
Feeling the pressure of needing to keep up with consumers' expectations in the quickly evolving digital and mobile landscape, 20 retailers have teamed up to issue a list of ways that technology vendors can help.
The association for U.S. wireless carriers recently implemented a new "auditing" process that monitors, regulates and penalizes businesses which violate their ambiguous and contradictory rules.
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