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Today’s headlines


Multichannel retail support
Saks exec: Create mobile roadmap that aligns with overarching company goals

NEW YORK – A Saks Fifth Avenue executive at the Mobile Shopping Fall conference said retailers and brands need to create a strategic mobile roadmap that aligns with overarching company goals.

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Marketing
Mobile FirstLook 2012 New York Jan. 19 conference: Macy’s, Sears, Coca-Cola, MTV, Walgreens

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.

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Webinar
Webinar on Oct. 27 with Jaguar: What Retailers Can Learn from the Intersection of Hyperlocal Advertising and the Auto Sector

Register for this free webinar Oct. 27 at 2 – 3 p.m. ET on what retailers can learn from the automotive sector’s use of hyperlocal advertising since nowadays the success of a mobile marketing program relies on how well a marketer takes advantage of context. Jaguar, the MMA and Poynt execs will speak.

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Payments
PayPal exec: 60pc of mobile shoppers use device in-store

NEW YORK – A PayPal executive at the Mobile Shopping Fall conference said that it is no longer good enough to just build a mobile site. There needs to be a simple and safe checkout that will help drive conversion and adoption.

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Software and technology
Retailers issue mandate to ecommerce companies requesting easier mobile integration

Feeling the pressure of needing to keep up with consumers’ expectations in the quickly evolving digital and mobile landscape, 20 retailers have teamed up to issue a list of ways that technology vendors can help.

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Advertising
ING Direct Canada relies on mobile to build social prescense

Financial institution ING Direct Canada is using mobile advertisements to bolster its social media strategy.

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Multichannel retail support
Target using text messaging for mobile recruitment push

Target is using text messages to find new employees for the busy holiday shopping season as part of a test in 170 stores.

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Advertising
Saks adds in-app style influence to mobile arsenal – Luxury Daily

Luxury Daily today – Saks adds in-app style influence to mobile arsenal; John Hardy sharpens digital savvy for Fall 2011 collection.

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Columns
CTIA’s SMS short code auditing: A playbook to kill US mobile innovators?

The association for U.S. wireless carriers recently implemented a new “auditing” process that monitors, regulates and penalizes businesses which violate their ambiguous and contradictory rules.

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