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Today’s headlines

EBay pins hope on local services to drive mobile growth

Mobile-enabled local services played a bigger role in the mobile strategies of eBay and PayPal during the third quarter and will be a big focus for the company heading into the holidays and next year.

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Jamba Juice, Isis aim to power up mpayments trial with offer

Jamba Juice is testing Isis’ mobile wallet, but to convince consumers that the mobile wallet is worth it, the companies are going to incentivize the payments solution with free smoothies.

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Square pinpoints email to scale mobile payments

As major financial institutions and heavyweights such as PayPal bet that applications are key to winning over consumers with mobile payments, Square is taking a different route to the top with an email-based approach.

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Webinar on Nov. 7: How iOS 7 will affect apps for retailers and brands

Register for this free webinar Thursday, Nov. 7 at 2–3 p.m. ET for tips on how to best take advantage of Apple’s significant operating system upgrade to iOS 7. Experts from Frank & Oak, Gin Lane Media and Artisan Mobile offer attendees strategic takeaway points.

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Fulfillment and returns
HSN ramps up mobile gamification with Toyota holiday sweepstakes

HSN is leveraging its mobile and online arcade to power a holiday sweepstakes that asks consumers to engage with games and videos for entry tickets.

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Apple’s new retail head to pave way for fusion of technology and fashion – Mobile Marketer

Mobile Marketer today – Apple’s new retail head to pave way for fusion of technology and fashion; NHL arms teams with mobile apps for in-stadium engagement.

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Mercedes plugs two mobile ads on The Cut to test model popularity – Luxury Daily

Luxury Daily today – Mercedes plugs two mobile ads on The Cut to test model popularity; Burberry’s internal harmony paves path for Chris Bailey CEO transition.

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What your service provider is not telling you about new TCPA rules for SMS/MMS marketing

Many “Armageddon dates” have come and gone. Millennial computer clocks. Mayan calendars. Oct. 16, 2013. Without an action plan, this date could become Judgment Day for your existing SMS/MMS programs and opt-in databases.

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