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Today’s headlines


Payments
Apple makes a pass at mobile payments in its stores using Passbook app

Apple’s much anticipated first step into mobile payments is finally here, with the company readying a way for customers in its stores to pay for purchases using the Passbook application.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, NHL, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Strategy
Webinar Oct. 24: GNC, The Children’s Place share mcommerce holiday strategy

Register for this free webinar Oct. 24 at 2 – 3 p.m. ET on GNC and The Children’s Place’s mcommerce holiday strategy and 5 last-minute tips in a season where marketers and retailers may struggle to stand out.

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Marketing
L’Oreal exec: Luxury consumers expect end-to-end personalization

NEW YORK – A L’Oreal executive at the Luxury Interactive 2012 conference said that personalization is the key component in driving that one-on-one experience.

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Applications
Hotwire: 78pc of mobile transactions are for same-day arrivals

Online travel agency Hotwire is continuing to build up its mobile presence with an iPhone booking application as the company sees a healthy amount of travelers using their devices to book last-minute reservations.

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Messaging
7-Eleven increases SMS database, in-store traffic through mobile coupons

7-Eleven is using the presidential election as a way to build hype around a new Slurpee flavor that ultimately builds the company’s SMS database and drives in-store traffic.

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Marketing
Mobile experiences are quickly falling short of consumer expectations: Forrester – Mobile Marketer

Mobile Marketer today – Mobile experiences are quickly falling short of consumer expectations: Forrester; ShopIgniter exec: Mobile is imperative to social efforts.

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Advertising
Chanel takes over ad space with game-changing Brad Pitt campaign – Luxury Daily

Luxury Daily today – Chanel takes over ad space with game-changing Brad Pitt campaign; Donna Karan exec: Brand evangelism trumps ROI as social media goal.

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Columns
Use personalized app engagement to win customer loyalty

Mobile technology has carved a path from retailer directly to consumers, and has given the industry a viable way to communicate with their best customers at the most opportune time.

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