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Today’s headlines


Payments
American Eagle Outfitters targets tech-savvy consumers with Google Wallet

Retailer American Eagle Outfitters is continuing its push in the mobile commerce space via a new partnership with Google Wallet.

Entire article

Marketing
Mobile FirstLook 2012 New York Jan. 19 conference: Macy’s, Sears, Coca-Cola, MTV, Walgreens

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.

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Webinar
Webinar on Oct. 27 with Jaguar: What Retailers Can Learn from the Intersection of Hyperlocal Advertising and the Auto Sector

Register for this free webinar Oct. 27 at 2 – 3 p.m. ET on what retailers can learn from the automotive sector’s use of hyperlocal advertising since nowadays the success of a mobile marketing program relies on how well a marketer takes advantage of context. Jaguar, the MMA and Poynt execs will speak.

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Marketing
The CW taps Shopkick to pair TV with mobile

SAN DIEGO – A shopkick executive at CTIA Enterprise & Applications 2011 said the company is working with The CW to offer the network’s viewers deals via mobile calls-to-action while they are watching their favorite shows.

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Social Networks
LivingSocial enhances mobile apps with Twitter integration

LivingSocial has enhanced its mobile application to support Twitter integration in iOS 5 to provide consumers with a quicker means to free deals.

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Applications
StubHub, Sprint engage sport fans with favorite teams via mobile partnership

EBay’s StubHub has teamed up with Sprint to let fans buy and sell tickets to college and pro football games via their mobile devices.

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Multichannel retail support
Simply Ming lets TV viewers save recipes using mobile

Viewers of television cooking show Simply Ming can save featured recipes to a personal recipe box by sending a text message to a short code.

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Advertising
Chopard goes for brand retention with Happy Moments app – Luxury Daily

Luxury Daily today – Chopard goes for brand retention with Happy Moments app; Top 10 luxury Fall print campaigns.

Entire article

Columns
Mobility and the art of contextual relevance

Brands must master the art of not simply marketing to people but, instead, master the art of marketing to context.

Entire article

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