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Multichannel retail support
Kiehl’s exec: Mobile is new way of looking at customer behavior

NEW YORK – A Kiehl’s executive at the Luxury Interactive 2012 conference said that mobile has opened up big opportunities and the company is continuing to use and test different mediums such as SMS and tablet applications to drive consumer engagement and sales.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, NHL, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Strategy
Webinar Oct. 24: GNC, The Children’s Place share mcommerce holiday strategy

Register for this free webinar Oct. 24 at 2 – 3 p.m. ET on GNC and The Children’s Place’s mcommerce holiday strategy and 5 last-minute tips in a season where marketers and retailers may struggle to stand out.

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Applications
Tourneau exec: 25pc of traffic comes from iPad

NEW YORK – A Tourneau executive at the Luxury Interactive 2012 conference said that mobile, and particularly Apple’s iPad, is an ideal medium to reach its affluent consumers and engage them throughout the in-store experience.

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Payments
Lucky Strike enables mobile payments to enhance the customer experience

Upscale bowling alley and restaurant chain Lucky Strike is making it easy for customers pay their tabs using their mobile devices via the Tabbedout mobile application.

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Content
StubHub rolls out new features to streamline ticket-buying process

StubHub has updated its mobile site and application with a seating feature that helps users make quick decisions on where to buy tickets.

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Software and technology
Branding Brand raises $7.5M to expand its mobile commerce platform

Mobile commerce platform Branding Brand has raised $7.5 million in funding as it looks to sign up new retailers, continue to develop its technology and scale operations.

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Marketing
How Apple’s iOS 6 changes will affect local mobile search – Mobile Marketer

Mobile Marketer today – How Apple’s iOS 6 changes will affect local mobile search; IPhone 5, iOS 6 users spend 27pc of time in social media apps: study.

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Advertising
MasterCard exec: Experiential, mobile mix draws deep-pocketed consumers – Luxury Daily

Luxury Daily today – MasterCard exec: Experiential, mobile mix draws deep-pocketed consumers; Mercedes sees Web as channel for lifelong relationships.

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Columns
Testing apps before the holidays

While it might be OK to not have bought any gifts yet, if you delay testing your mobile applications for much longer, it will be a “Bah Humbug” rather than “Happy Holidays” for your company.

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