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Today’s headlines

Isis bid for iPhone users will not solve growth challenges

As competition in the mobile payments space continues to heat up, Isis is hoping to strike gold by giving iPhone users a way to take advantage of near-field communications payments.

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32pc of millennial business travelers book via smartphone: report

More than a third of consumers under the age of 30 use a smartphone when booking a business trip, according to a new study from Expedia and Egencia.

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Webinar on Nov. 7: How iOS 7 will affect apps for retailers and brands

Register for this free webinar Thursday, Nov. 7 at 2–3 p.m. ET for tips on how to best take advantage of Apple’s significant operating system upgrade to iOS 7. Experts from Frank & Oak, Gin Lane Media and Artisan Mobile offer attendees strategic takeaway points.

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Software and technology
Bobbi Brown rolls out first commerce-enabled augmented reality campaign

Estée Lauder’s Bobbi Brown Cosmetics is leveraging augmented reality with an interactive print-to-mobile campaign that lets users browse and shop beauty looks.

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Fulfillment and returns
Regal Cinemas leverages SMS for weekly concessions deals

Regal Cinemas is driving concessions sales by offering weekly mobile coupons for consumers who “Like” the Regal Cinemas page on Facebook and opt-in to an SMS program.

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Facebook tries to boost role as go-to mobile app with Onavo buy – Mobile Marketer

Mobile Marketer today – Facebook tries to boost role as go-to mobile app with Onavo buy; Click-through rate triples for mobile video ads: report.

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Vertu fetes new $6K smartphone with imaginative ad campaign – Luxury Daily

Luxury Daily today – Vertu fetes new $6K smartphone with imaginative ad campaign; Chanel touts cosmetics line through insider beauty tip videos.

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6 tips for geofencing for retailers to deliver targeted advertising

Considering a geofencing campaign? There is more to it than simply marking a territory and waiting for customers to walk by.

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