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Today’s headlines

Why are more retailers not leveraging the power of Passbook?

Apple’s Passbook has what it takes to be a real game-changer for retailers, with companies such as Target and Sephora already on board. With the holiday season coming up, more retailers need to implement the service into their marketing efforts to drive in-store traffic and revenue.

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Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, NHL, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Webinar Oct. 24: GNC, The Children’s Place share mcommerce holiday strategy

Register for this free webinar Oct. 24 at 2 – 3 p.m. ET on GNC and The Children’s Place’s mcommerce holiday strategy and 5 last-minute tips in a season where marketers and retailers may struggle to stand out.

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16pc of shoppers to do most of their holiday shopping via mobile: report

The number of consumers planning to use mobile devices to conduct research and make purchases during the holiday season is up significantly from a year ago, according to a new report from MarketLive.

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Software and technology
Sonic opts for mobile bar codes to drive donations

Sonic is plastering QR codes on its packaging as part of a bigger campaign to encourage users to donate money towards school supplies and materials across the United States.

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Valpak sees 20,000 coupons added since Passbook integration

Valpak has seen more than 20,000 coupons loaded since equipping its iPhone application to let consumers save coupons to Apple’s Passbook.

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Instagram is linchpin to mobile’s multichannel success – Mobile Marketer

Mobile Marketer today – Instagram is linchpin to mobile’s multichannel success; US mobile ad budgets jump 95pc in first half: IAB.

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Tod’s fetes Italian roots through photography-focused app – Luxury Daily

Luxury Daily today – Tod’s fetes Italian roots through photography-focused app; Bergdorf, Barneys deemed best relationship-builders: report.

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Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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