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Today’s headlines


Software and technology
Victoria’s Secret bets on augmented reality to boost holiday sales

Victoria’s Secret is one of a few different retailers this holiday season that is incorporating augmented reality into its own branded application for both driving sales and engagement.

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Multichannel retail support
Staples combats holiday showrooming with price match guarantee

Staples has announced a new price match guarantee, encouraging consumers to transact in-store instead of finding a better deal on their smartphones or tablets.

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Advertising
Webinar on Nov. 7: How iOS 7 will affect apps for retailers and brands

Register for this free webinar Thursday, Nov. 7 at 2–3 p.m. ET for tips on how to best take advantage of Apple’s significant operating system upgrade to iOS 7. Experts from Frank & Oak, Gin Lane Media and Artisan Mobile offer attendees strategic takeaway points.

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Multichannel retail support
Bloomingdale’s Bluetooth-enabled mall campaign drives 75pc engagement rate

Mall retailers such as Bloomingdale’s and Vans are leveraging Bluetooth technology to deliver premium content and offers to shoppers with an eye toward driving in-store traffic.

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Research
Multi-device car shoppers to more than double by 2018: report

While only 23 percent of car shoppers currently use more than one device for shopping, the number is expected to increase to more than 50 percent by 2018, according to a report from AutoTrader.com.

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Marketing
How CPG brands are getting mobile right – Mobile Marketer

Mobile Marketer today – How CPG brands are getting mobile right; HSN CMO: Use segmentation, personalization to refine mobile targeting.

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Advertising
Tag Heuer promotes limited-edition watch via social gaming app – Luxury Daily

Luxury Daily today – Tag Heuer promotes limited-edition watch via social gaming app; Top 10 luxury branding efforts of Q3.

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Columns
Advertisers should consider audio mobile ads and premium experiences

With the recent celebration of the success of Facebook Mobile News Feed Ads, much optimism has been spread about the opportunities for mobile publishers and developers to finally crawl their way out of the mobile advertising abyss.

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