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Today’s headlines


Applications
REI relies on mobile app to increase loyalty card membership

Financial institution U.S. Bank and retailer REI have teamed up to make credit card approval easier and faster for consumers shopping in-store via an iPhone application.

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Marketing
Mobile FirstLook 2012 New York Jan. 19 conference: Macy’s, Sears, Coca-Cola, MTV, Walgreens

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.

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Webinar
Webinar on Oct. 27 with Jaguar and Poynt: What Retailers Can Learn from the Intersection of Hyperlocal Advertising and the Auto Sector

Register for this free webinar Oct. 27 at 2 – 3 p.m. ET on what retailers can learn from the automotive sector’s use of hyperlocal advertising since nowadays the success of a mobile marketing program relies on how well a marketer takes advantage of context. Jaguar, the MMA and Poynt execs will speak.

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Web site development
ShopNBC enhances mobile site with live-streaming video

ShopNBC has enhanced its mobile site to let consumers watch live, broadcast video from the shopping network on Android and iPhone devices.

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Multichannel retail support
Local businesses pair mobile payments with rewards

Approximately 500 local businesses in four cities across the country are using the LevelUp loyalty app to let customers pay via mobile and earn rewards.

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Research
Hotels recognize mobile’s revenue potential, increase budgets: TravelClick

Half of hotels are increasing mobile marketing budgets and 77 percent are already doing some sort of mobile marketing, according to a new survey from TravelClick.

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Advertising
What luxury-focused magazines can gain from tablet versions – Luxury Daily

Luxury Daily today – What luxury-focused magazines can gain from tablet versions; Top 10 social media luxury marketers of Q3.

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Columns
How mobile is bridging the gap between Internet and storefront

Half of the connections to the Internet are happening via mobile devices, with 20.97 million users per month searching for local information on their mobile browser alone.

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