Today's headlines

Marketing
Tyson Foods delivers rewards at POS via shopping app

Tyson Foods, Energizer, Belkin and Seventh Generation have partnered with CheckPoints LLC to drive sales and loyalty via its mobile shopping and retail rewards application.

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Applications
Verizon Wireless preloads Amazon’s Kindle app on Android smartphones

Amazon.com’s Kindle reading experience is preloaded on many Android devices running on the Verizon Wireless network and will be available on more handsets in the future.

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Applications
EBay updates RedLaser app to connect users to product information

EBay has added QR code scanning and listings from eBay Marketplaces and Half.com to its RedLaser iPhone application to provide consumers with up-to-date product information on the go.

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Applications
Shooger taps BlackBerry platform to extend smartphone reach

Mobile coupon platform Shooger has expanded its cross-platform strategy with the addition of an application for BlackBerry devices, which represent the largest share of smartphones in the United States.

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Payments
MPayy targets unbanked with mobile payments offering

MPayy has enabled pre-paid debit card usage on its network, letting consumers load funds to, and payments from, their pre-paid debit cards.

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Advertising
Ralph Lauren, Louis Vuitton named digital geniuses for social, mobile efforts - Luxury Daily

Luxury Daily today - Ralph Lauren, Louis Vuitton named digital geniuses for social, mobile efforts; Waterford Wedgwood unifies brands in remodeled ecommerce platform.

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Columns
Understanding legal challenges on the mobile Web

Laws written for a wired world do not always translate well into the mobile world. But before figuring out how to comply with these laws, the first challenge is often figuring out which laws apply.

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