Today's headlines

EBay to drive mobile commerce innovation with open system
By Chantal Tode
	Mobile will play a big role for eBay as it migrates to an open ecommerce ecosystem that will enable developers to create new services and apps that enhance online and mobile shopping. Entire article

Marketing Mobile FirstLook 2012 New York Jan. 19 conference: Macy’s, Sears, Coca-Cola, MTV, Walgreens
By Staff reports
	Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies. Entire article

Payments Mobile banking app lets user purchase Zappos.com gift cards
By Chantal Tode
	Consumers can purchase, send and redeem gift cards for retailers such as Barnes & Noble, Fandango and Zappos.com via their mobile banking app from OnPoint Community Credit Union. Entire article

Banking Citi lets business clients bank on mobile
By Lauren Johnson
	Financial institution Citi is increasing the number of channels that business clients can use to manage their funds with a mobile-optimized Web service and a SMS program. Entire article

Advertising Musical Wicked increases ticket sales via targeted mobile ads
By Lauren Johnson
	Broadway musical “Wicked” is turning to targeted, commerce-enabled mobile banner advertisements to increase ticket sales. Entire article

Web site development New Golf Galaxy mcommerce site makes it easy to buy golf clubs
By Chantal Tode
	Golf Galaxy has launched a mobile commerce site to make it easy for mobile users to shop for and purchase golf-related items such as clubs. Entire article

Advertising Location-based SMS key to driving affluent holiday shoppers in-store – Luxury Daily
By Staff reports
	Luxury Daily today - Location-based SMS key to driving affluent holiday shoppers in-store; Armani, Porsche, Mandarin Oriental propel Departures up 46pc in 2011 ad pages. Entire article

Columns Mobile measurement and what to do about it
By a MCD columnist
	A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has focused on the subject of mobile measurement. Entire article

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