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Today’s headlines



EBay to drive mobile commerce innovation with open system

Mobile will play a big role for eBay as it migrates to an open ecommerce ecosystem that will enable developers to create new services and apps that enhance online and mobile shopping.

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Marketing
Mobile FirstLook 2012 New York Jan. 19 conference: Macy’s, Sears, Coca-Cola, MTV, Walgreens

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.

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Payments
Mobile banking app lets user purchase Zappos.com gift cards

Consumers can purchase, send and redeem gift cards for retailers such as Barnes & Noble, Fandango and Zappos.com via their mobile banking app from OnPoint Community Credit Union.

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Banking
Citi lets business clients bank on mobile

Financial institution Citi is increasing the number of channels that business clients can use to manage their funds with a mobile-optimized Web service and a SMS program.

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Advertising
Musical Wicked increases ticket sales via targeted mobile ads

Broadway musical “Wicked” is turning to targeted, commerce-enabled mobile banner advertisements to increase ticket sales.

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Web site development
New Golf Galaxy mcommerce site makes it easy to buy golf clubs

Golf Galaxy has launched a mobile commerce site to make it easy for mobile users to shop for and purchase golf-related items such as clubs.

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Advertising
Location-based SMS key to driving affluent holiday shoppers in-store – Luxury Daily

Luxury Daily today – Location-based SMS key to driving affluent holiday shoppers in-store; Armani, Porsche, Mandarin Oriental propel Departures up 46pc in 2011 ad pages.

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Columns
Mobile measurement and what to do about it

A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has focused on the subject of mobile measurement.

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