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Today’s headlines

Database/CRM
In-context delivery is key for holiday mobile coupons

Coupons need to be part of the mobile strategy during the holidays when consumers are spending more and looking for a deal.

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Applications
Sony’s Crackle targets Android users with the first full-length movie, TV service

Sony Pictures Entertainment’s Crackle has launched the first full-length movie and television application for the Android platform.

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Multichannel retail support
The Sportsman’s Guide drives sporting goods sales via mobile Web, apps

Redcats USA’s sporting goods brand The Sportsman’s Guide is providing mobile access to its catalogs via newly launched commerce-enabled iPhone and iPad applications and a mobile Web site.

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Applications
Wet Seal pushes gift cards on mobile to increase holiday revenue

Wet Seal is the latest retailer to partner with Firethorn Holdings, letting consumers give and get gift cards via a mobile application in time for the holiday season.

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Applications
UNICEF ties donations, games together via mobile app

UNICEF is rolling out an iPhone application in conjunction with the 60th anniversary of its Trick-or-Treat campaign, letting users donate directly via their mobile device.

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Advertising
Mobile device key to luxury brand sales experience: study – Luxury Daily

Luxury Daily today – Mobile device key to luxury brand sales experience: study; Twitter not suited to luxury advertisers – yet.

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Columns
How mobile has given rise to the omnipresent customer

It was just about 12 years ago when retailers realized that the Internet could serve as a new frontier for additional revenue.

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