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Today’s headlines

Applications
EBay expands cross-platform sales strategy with Windows Phone 7 app

EBay has debuted its first application for Windows Phone 7, with a personal shopping experience tailored for the mobile platform.

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Web site development
Five mistakes to avoid when tailoring an mcommerce site for the holidays

Retailers and brands should be revamping their mobile commerce sites in time for the holidays. But what are the best practices and things to avoid for a holiday-tailored mcommerce site?

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Content
Sprint ID features mobile commerce apps for three Android phones

Newly launched Sprint ID lets users of three just-announced Android smartphones customize their handset with applications, widgets, ringtones and wallpapers.

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Web site development
Vegas.com mobile site reduces bounce rate by 22pc

Vegas.com is testing various parts of its mobile site’s content to target mobile users with the most relevant information.

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Banking
Central Bancompany launches mobile banking for 13 operating banks

Financial services holding company Central Bancompany has taken its 13 operating banks into the mobile space with newly launched SMS and mobile Web platforms.

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Advertising
Tory Burch encourages mobile shopping via free shipping offer – Luxury Daily

Luxury Daily today – Tory Burch encourages mobile shopping via free shipping offer; Social media marketing crucial to driving luxury sales.

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Columns
Mobile Marketing Forum emphasizes strategy, tactics and analytics

LONDON – Brands can insert themselves via mobile into our everyday shopping experiences to turn intrusive push ads into pull experiences where consumers call the shots.

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