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Advertising
Target flaunts fall products via rich media mobile campaign

Target is pushing its new products through a new interactive mobile advertising campaign that encourages consumers to buy the items using their smartphones.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, NHL, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Strategy
Webinar Oct. 24: GNC, The Children’s Place share mcommerce holiday strategy

Register for this free webinar Oct. 24 at 2 – 3 p.m. ET on GNC and The Children’s Place’s mcommerce holiday strategy and 5 last-minute tips in a season where marketers and retailers may struggle to stand out.

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Advertising
Driving commerce with click-to-call and click-to-map mobile ads

Click-to-call and click-to-map advertising are often used in conjunction. However, marketers might be better off splitting the ad formats apart since they target groups of users with different mindsets.

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Payments
Pinkberry enhances loyalty program with mobile payments app

Frozen yogurt chain Pinkberry is putting mobile at the center of a new digital loyalty program via an application that lets members track their rewards status and pay for purchases with their smartphone.

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Advertising
Estee Lauder drums up sales via mobile advertising

Estee Lauder is aiming to bolster mobile revenue with ads that encourage consumers to shop from their handsets as part of a multichannel campaign.

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Marketing
Google’s handling of mobile patents comes under scrutiny – Mobile Marketer

Mobile Marketer today – Google’s handling of mobile patents comes under scrutiny; Mobile ad budgets in Britain grow over 100pc: report.

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Advertising
Jetsetter capitalizes on iPhone functionality with app update – Luxury Daily

Luxury Daily today – Jetsetter capitalizes on iPhone functionality with app update; Lexus bolsters print placement with movement via iPad video technology.

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Columns
The end of retail as we know it?

Most retailers are currently building barriers to deal with small waves, while a tsunami is fast approaching.

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