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Today’s headlines

Olive Garden drives traffic to locations via mobile initiative

Restaurant chain Olive Garden is dipping its toes in mobile via a new campaign that promotes the company’s never-ending pasta bowl and encourages consumers to try it at any of its locations.

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Webinar on Oct. 27 with Jaguar and Poynt: What Retailers Can Learn from the Intersection of Hyperlocal Advertising and the Auto Sector

Register for this free webinar Oct. 27 at 2 – 3 p.m. ET on what retailers can learn from the automotive sector’s use of hyperlocal advertising since nowadays the success of a mobile marketing program relies on how well a marketer takes advantage of context. Jaguar, the MMA and Poynt execs will speak.

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Timberland uses QR codes at special events to deepen brand experience

Timberland is partnering with Lucky magazine to promote its fall collection via style booklets that feature QR codes and help deepen the brand experience.

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Hinckley Senate campaign raises contributions via mobile

The campaign to elect Barry Hinckley a Senator for Rhode Island is using mobile payments to collect contributions at events and has raised several thousand dollars so far.

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Smashbox drives sales via mobile bar codes

Cosmetics brand Smashbox is using mobile bar codes on products to educate consumers about its makeup.

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Barnes-Jewish Hospital tracks appointments via SMS

Barnes-Jewish Hospital has rolled out an SMS program that helps patients manage their appointments.

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Software and technology
HSN uses QR codes on-air to let consumers shop via their TV

Multichannel retailer HSN is featuring on-air retail QR codes that let consumers shop with their television in a new way.

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54pc smartphone users to combine in-store, mobile holiday shopping: study – Luxury Daily

Luxury Daily today – 54pc smartphone users to combine in-store, mobile holiday shopping: study; Customer service stands test of time in luxury industry: former Bergdorf CEO.

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What marketers can learn from Southeast Asian mobile commerce

I just returned from two weeks discussing strategy with mobile commerce executives across Southeast Asia. Despite having spent considerable time in North America, Latin America and Europe, this was my first trip to the region. I found the similarities and differences intriguing.

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