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Multichannel retail support
Gilt, Sears experience higher mobile conversions in build up to holidays

Retailers such as Sears and Gilt are reporting an increase in mobile conversion rates thanks to enhanced users experiences that are faster, more personalized and require fewer steps to check out.

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Research
Toys “R” Us mobile site delivers best user experience: report

Toys “R” Us made numerous improvements to its mobile site in the past year, including streamlining the checkout process. As a result, the toy store chain now delivers the best mobile site user experience with a score of 83.5 out of 100, according to a new report from the e-tailing group.

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Payments
Cumberland Farms adds coupons to incentivize mobile payments

Cumberland Farms is taking its mobile application up a notch by integrating rewards into the program to incentivize consumers for paying for gas via their mobile devices.

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Applications
Deer Valley Resort triggers pre-trip ticket sales via app

Ski resort Deer Valley Resort is rolling out a commerce-enabled mobile application in the next month and anticipates that mobile will represent two to five percent of total sales within the first year of its launch.

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Marketing
Jack in the Box delivers on mobile’s promise of location-based relevancy – Mobile Marketer

Mobile Marketer today – Jack in the Box delivers on mobile’s promise of location-based relevancy; 44 Fortune 100 companies fail to meet mobile site expectations: report.

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Advertising
Mobile ad revenue climbs 15pc during first-half 2013: IAB – Luxury Daily

Luxury Daily today – Mobile ad revenue climbs 15pc during first-half 2013: IAB; Michael Kors builds upon hunger campaign via global, live-streaming t-shirt giveaway.

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Columns
Why brands and agencies are not buying mobile ads

What is lacking in mobile media today? Namely: lack of audience buying at scale, lack of brand safety, lack of efficiency and a lack of audience buying. You may have noticed that I repeated one of these twice.

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