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Today’s headlines


Research
Number of mobile shoppers expected to increase 50pc by 2014: study

Fueled by greater consumer confidence in mobile shopping, the number of users buying from their handsets will increase 50 percent in the next two years, according to a report from Juniper Research.

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Advertising
Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, NHL, JetBlue

Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, NHL, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.

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Strategy
Webinar on Oct. 24: GNC, The Children’s Place: 5 Last-Minute Tips for Effective 2012 Holiday Mobile Commerce

Register for this free webinar Oct. 24 at 2 – 3 p.m. ET on GNC and The Children’s Place and 5 last-minute tips for effective 2012 holiday mobile commerce in a season where marketers and retailers may struggle to stand out.

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Applications
Choice Hotels targets baseball fans with app sponsorship

Choice Hotels is running a sweepstakes as part of its premier sponsorship of the MLB PrePlay application.

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Multichannel retail support
Publix ramps up mobile test to streamline deli orders

Supermarket chain Publix has expanded a mobile test to find out if ordering from the deli via a smartphone can speed up the process for on-the-go customers.

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Payments
Community College of San Francisco bookstore streamlines textbook rentals via iPod touch devices

The Community College of San Francisco is making it easier for students to rent textbooks and course materials from an on-campus bookstore with mobile point-of-sale devices that eliminate the need to stand in long lines.

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Marketing
Is Facebook killing its mobile user experience with ads? – Mobile Marketer

Mobile Marketer today – Is Facebook killing its mobile user experience with ads?; Taco Bell builds on Doritos Locos Taco promotion with Instagram.

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Advertising
Neiman Marcus bolsters Christmas catalog via mobile touch points – Luxury Daily

Luxury Daily today – Neiman Marcus bolsters Christmas catalog via mobile touch points; Luxury automakers combine print, digital for highly-targeted, engaging marketing.

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Columns
13 days with a feature phone

I lost my iPhone on Saturday, Sept. 8 getting out of a yellow New York cab, stretching out over a puddle.

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