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Today’s headlines


Software and technology
HSN uses QR codes on-air to let consumers shop via their TV

Multichannel retailer HSN is featuring on-air retail QR codes that let consumers shop with their television in a new way.

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Content
EBay launches online and in-app video series to drive engagement, sales

A new original video series from eBay will appear in the eBay Motors application as well as on the brand’s Web site to drive engagement and sales.

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Webinar
Webinar on Oct. 27 with Jaguar and Poynt: What Retailers Can Learn from the Intersection of Hyperlocal Advertising and the Auto Sector

Register for this free webinar Oct. 27 at 2 – 3 p.m. ET on what retailers can learn from the automotive sector’s use of hyperlocal advertising since nowadays the success of a mobile marketing program relies on how well a marketer takes advantage of context. Jaguar, the MMA and Poynt execs will speak.

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Applications
Hotels.com speeds up booking process via iPad app

Online destination Hotels.com has introduced an iPad application to make booking accommodations easier and faster for consumers.

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Banking
America First Credit Union attracts 25,000 new mobile users in five weeks

Since America First Credit Union expanded its mobile banking services with SMS and mobile browsing in early September, it has seen 25,000 new users sign up.

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Messaging
Car dealership boosts social media engagement with mobile bar codes, SMS

Car dealership Frank Ancona Honda is adding text messaging and QR codes to its social media efforts to enhance customer engagement.

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Advertising
Jil Sander takes mobile a step further with branded smartphone – Luxury Daily

Luxury Daily today – Jil Sander takes mobile a step further with branded smartphone; Burberry hits high notes with customized song for new scent.

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Columns
How to boost engagement with mobile apps

You have developed a killer application – the best deal-finding, social-networking, music-streaming, branded mobile app on the market and it is getting a million downloads a month. Success, right? Not necessarily.

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