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Today’s headlines

Multichannel retail support Walgreens prescribes better loyalty as Apple Pay’s premiere rewards partner
Walgreens is streamlining the in-store checkout process by becoming the first to intertwine Apple Pay with its loyalty program, enabling customers to scan only once to pay and receive rewards. Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext. Entire article
Strategy Expedia’s HomeAway acquisition takes booking competition up a notch
Expedia is adding another online travel agent, HomeAway, to its digital repertoire, as it aims to compete with Airbnb by offering hotel accommodations as well as forms of private lodging to mobile-savvy travelers. Entire article
Advertising Webinar Outlook 2016 on Dec. 2: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 2: “Mobile Outlook 2016: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies.” Panelists include execs from DigitasLBi and EKN Research. Entire article
Payments Southwestern College taps Bluetooth for selfie-based mobile payments
Higher education is one of the latest sectors receiving a digital makeover, with some colleges opting to drive purchases on campus via Bluetooth-enabled, hands-free mobile payments that resonate with students well-versed in selfies. Entire article
Messaging Movember Foundation drives fundraising with interactive SMS program
The Movember Foundation hopes to maximize donations for this year’s prostate cancer fundraiser with a mobile campaign that leverages SMS to deliver motivational messages and drive engagement with games. Entire article
Content Mobile Minutes: Cost of mobile convenience; Reddit borrows from Netflix; YouTube’s VR plan; Bitcoin frenzy redux
Today in mobile marketing – The high price of delivery app convenience; Say hi to Reddit, the budding Netflix wannabe; YouTube’s grand plan to make VR accessible to everybody; Bitcoin frenzy back as epic bust fades. Entire article
Content How cross-linking could propel Facebook’s Notify to the top – Mobile Marketer
Mobile Marketer today – How cross-linking could propel Facebook’s Notify to the top; Coca-Cola’s smartwater finds mobile advertising inspiration in top-down swipe. Entire article
Advertising Louis Vuitton goes mobile to enhance travel guide experience – Luxury Daily
Luxury Daily today – Louis Vuitton goes mobile to enhance travel guide experience; Close look at demographics lays groundwork for long-term strategy. Entire article
Columns Legal tips on cross-device tracking
Without cross-device tracking, marketers face a number of challenges in their marketing strategies. Entire article
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