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Today’s headlines

Web site development Urban Outfitters’ Free People relaunches mobile site to tackle declining results
Urban Outfitters brand Free People hopes to turn around dropping mobile Web conversions and page views with a recently revamped site boasting bigger and more visuals, off-screen navigation and a streamlined checkout while simultaneously reducing code volume to minimize the impact on performance. Entire article
Research How eBay, Etsy, and win in social commerce: report
Social commerce is growing, with a 60 percent year-over-year increase in revenue originating from social sites such as Pinterest, Wanelo, Polyvore and Houzz, according to a new report from Kenshoo and DataPop. Entire article
Multichannel retail support Jamba Juice squeezes results out of Groupon mobile tie-in
A Jamba Juice campaign that promoted the brand’s freshly squeezed juices via a tie-in to Groupon deals generated a surge in sales and engagement on social. Entire article
Strategy Budweiser, Discover tie context to commerce
NEW YORK – Budweiser and Discover executives at the ad:tech New York conference discussed how their brands reach consumers at the point of sale using contextual experiences, which may include digital interactivity and social conversations. Entire article
Content Pictures from Mobile Marketer’s Mobile Women to Watch 2015 Summit
Mobile Marketer presented its annual Mobile Women to Watch 2015 Summit on Tuesday, Nov. 4 in New York. Here are some pictures from the event. Entire article
Marketing Digital execs: Facebook not best platform to drive conversion, revenue – Mobile Marketer
Mobile Marketer today – Digital execs: Facebook not best platform to drive conversion, revenue; Marketers’ scrutiny seen rising amid reports of Verizon, AT&T tracking. Entire article
Advertising Lagos readies for holiday gifting rush with mobile landing page – Luxury Daily
Luxury Daily today – Lagos readies for holiday gifting rush with mobile landing page; Fragmented audience platforms offer opportunity for authentic engagement. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
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