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Today’s headlines

Payments Burger King bets on PayPal, digital cards for mobile payments, offers
In a bet that near-field communications mobile payments may still not be ready for prime time, Burger King has opted to power its application with PayPal’s cloud-based, PIN-driven solution. Entire article
Strategy Walgreens exec: NFC payments doubled following Apple Pay integration
NEW YORK – A Walgreens executive at the Mobile Women to Watch 2015 Summit discussed the drugstore chain’s mobile strategies and achievements, including seeing in-store NFC payments double after integrating with innovative partners such as Apple Pay. Entire article
Marketing Starwood Hotels exec: Mobile keys augment product strategy, cater to consumers’ needs
NEW YORK – A Starwood Hotels executive at the Mobile Women to Watch 2015 Summit revealed the hospitality brand’s plans to roll out mobile room keys at Aloft hotels beginning today, with plans for bringing the Bluetooth-enabled technology to its other properties in the next year. Entire article
Marketing AutoTrader focuses on mobile customer journey to drive conversions
NEW YORK – An executive at the Mobile Women to Watch 2015 Summit said that by focusing more closely on the customer journey instead of primarily on channels, this has helped the company to better serve audiences, translating into increased engagement. Entire article
Marketing Macy’s mobilizes letters to Santa via comprehensive Believe site – Mobile Marketer
Mobile Marketer today – Macy’s mobilizes letters to Santa via comprehensive Believe site; Eli Lilly exec: Mobile supports effort to involve patients in their care. Entire article
Advertising Rolls-Royce weaves mobile app into upcoming exhibition – Luxury Daily
Luxury Daily today – Rolls-Royce weaves mobile app into upcoming exhibition; Burberry celebrates power of gifting with enchanted holiday campaign. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
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