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Today’s headlines

Multichannel retail support Sephora blends mobile with bricks-and-mortar for first connected boutique
Sephora’s newest retail concept is a bricks-and-mortar connected boutique that creates a disruptive shopping experience via interactive in-store tablets, phone-charging stations and a selfie mirror. Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext. Entire article
Strategy Macy’s bets on holiday-themed apps to fuel seasonal shopper connections
Macy’s is unlocking several seasonal mobile applications to connect with holiday shoppers of all ages, enabling them to interact with content during its annual Thanksgiving Day Parade and write wish list letters to Santa. Entire article
Payments American Express taps Airbnb for mobile-optimized checkout integration
American Express and rental marketplace Airbnb have joined forces for a technology integration that allows card holders to use rewards points to book accommodations and pay directly on Airbnb via Amex Express checkout. Entire article
Web site development Food & Wine pairs native alcohol purchase and delivery with recipes
Time Inc.’s Food & Wine is closing a gap in the customer experience for alcohol retailer Drizly, serving native ordering on the publication’s new mobile-first Web site. Entire article
Content Enterprise recognizes technology-driven disruption as biggest threat: IBM – Mobile Marketer
Mobile Marketer today – Enterprise recognizes technology-driven disruption as biggest threat: IBM; Marketers should hold off until Snapchat privacy backlash blows over. Entire article
Advertising Burberry dances into the holidays using social film unveiling – Luxury Daily
Luxury Daily today – Burberry dances into the holidays using social film unveiling; Subconscious, environmental factors have radical impact on buying behavior. Entire article
Research Q3 2015 mobile site performance benchmark report
The fifth installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking and travel sectors fared. Entire article
Columns Responsive design and the future of mobile commerce
Efficiency and simplicity are deeply ingrained in the consumer mentality when it comes to mobile. But frictionless experiences are still playing catch-up to those expectations, particularly in mobile commerce. Entire article
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