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Today’s headlines

Multichannel retail support Retailers give thanks for smartphone shoppers during holiday weekend
Store traffic and desktop-only shopping journeys both took a hit over the Thanksgiving weekend, but strong smartphone-driven browsing and purchasing left retailers feeling thankful anyway. Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext. Entire article
Merchandising Why pre-shopping on mobile predates in-store purchases
While a slew of retailers are rolling out mobile-only promotions ahead of major shopping days, the key to driving sales lies in leveraging smartphones as an in-store shopping companion with which customers can conduct product research and comparisons. Entire article
Advertising Webinar Outlook 2016 on Dec. 2: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 2: “Mobile Outlook 2016: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies.” Panelists include execs from DigitasLBi and EKN Research. Entire article
Banking Millennials believe tech giants will replace traditional banks: report
A growing number of millennials believes that giants in the technology industry, such as Google and Apple, will one day overthrow traditional financial institutions’ stronghold on mobile banking thanks to their innovative approaches, according to a Fintonic report. Entire article
Database/CRM NY&Co eyes store card integration for in-app loyalty, payments play
Following a recent update to its mobile Web site, specialty apparel retailer New York & Company has set its sights on integrating its private label rewards card into a revamped mobile application to better meet the needs of how customers are shopping. Entire article
Content Mobile Minutes: Target vs. Amazon; Macy’s stores; Yelp lawsuit dismissed; Mobile ads target shoppers
Today in mobile marketing – Black Friday showdown: Target takes on Amazon with new in-store strategy; Macy’s CEO: Despite Web, death of store experience ‘greatly exaggerated’; Yelp prevails in lawsuit over review authenticity; Webrooming: How mobile ads are driving shoppers to stores. Entire article
Content Why mobile delivery’s growth presents challenges this holiday season – Mobile Marketer
Mobile Marketer today – Why mobile delivery’s growth presents challenges this holiday season; Bacardi Oakheart rushes goal with mobile-forward campaign targeting footballs fans. Entire article
Advertising IWC gives face time with ambassador via Periscope chat – Luxury Daily
Luxury Daily today – IWC gives face time with ambassador via Periscope chat; Chanel touts outside interests in educational Château Canon vineyard promotion. Entire article
Strategy Inviting nominations: Mobile Commerce Awards 2015
Mobile Commerce Daily is inviting nominations for the Mobile Commerce Awards, the most prestigious recognition honoring outstanding mobile commerce and retail work by retailers, financial services institutions and transaction-focused marketers. Entire article
Column 3 big mistakes brands make on mobile
United States retail sales in the months of November and December are forecasted to increase 5.7 percent year over year, reaching $885.7 billion. That is an increase from the 3.2 percent growth rate predicted earlier this year, and the highest since the 6.3 percent rise in 2011. Entire article
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