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Today’s headlines

Research Checking product inventory goes mobile this holiday season: report
A new survey reveals the sophistication of mobile shoppers, who are not simply planning to research products via their devices during the upcoming holiday season, but also to engage in an array of activities, from creating shopping lists to checking product inventory. Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext. Entire article
Strategy Sears rolls out dynamic site for appliance assistance on mobile
Sears is pushing sales for home improvement and appliance services with a new dynamic Web site that emphasizes mobile utility and supports the retailer’s reputation as a leader in this segment. Entire article
Applications Sports Authority pairs products with workouts to pump up sales
Sports Authority brings personal training to mobile users’ phones in an application that serves as a companion for the Body Fit product line, driving sales while preserving the retailer’s presence in fitness content. Entire article
Merchandising Wilson Sporting Goods tackles football customization with mcommerce push
Wilson Sporting Goods has updated its mobile-optimized commerce site, making football gear customizable and underscoring the need for personalization options to attract smartphone shoppers. Entire article
Content Mobile Minutes: Google’s Who’s Down?; T-Mobile’s iPhone win; Private tech investment; Apple’s indoor mapping app
Today in mobile marketing – Google’s new app asks: Who’s Down?; Apple financing seen a boon for cheaper carriers like T-Mobile; As private valuations increase, returns shrink, study finds; Apple’s secret app maps indoor locations using iPhone sensors. Entire article
Content Victoria’s Secret revitalizes fashion show anticipation via Snapchat doodle contest – Mobile Marketer
Mobile Marketer today – Victoria’s Secret revitalizes fashion show anticipation via Snapchat doodle contest; Huffington Post forays into interactive video for stronger mobile experiences. Entire article
Advertising Karl Lagerfeld promotes ecommerce entrance via Kim Kardashian app – Luxury Daily
Luxury Daily today – Karl Lagerfeld promotes ecommerce entrance via Kim Kardashian app; Millennials lowest spenders but most common luxury shoppers: report. Entire article
Columns How hotel chains can put more heads in beds with smart marketing
Uncovering the right audience and persuading them to make a booking does not have to be challenging. Entire article
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