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Today’s headlines

Software and technology Image recognition increasingly an app must-have as scanning gains ground
With major retailers such as Amazon, Target and Macy’s offering image recognition within their mobile applications, the technology is likely to become a must-have although more sophisticated scan-to-shop deployments could remain limited. Entire article
Multichannel retail support Office Depot markets to Shazam users in-store via sound system
Office Depot is leading the way in mobile marketing with a new beacon-like strategy enabling shoppers to access offers and other content on their smartphones by connecting with the in-store sound system. Entire article
Advertising Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail. Entire article
Strategy Webinar on Dec. 3: Mobile Commerce Outlook 2015: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 3: “Mobile Commerce Outlook 2015: Up, Down or Flat?” Panelists include execs from Nielsen Co. and Mobile Majority. Entire article
Applications Urban Outfitters, Nicole Miller in Wanelo “buy” button launch
Social shopping network Wanelo is streamlining the customer journey by launching a “buy” button that enables purchases from within the network’s mobile application. Entire article
Applications RetailMeNot app maps nearby deals for more relevant savings
The RetailMeNot mobile application has been updated with a nearby offer functionality that includes a map display showing consumers which deals are just steps away from their current location. Entire article
Marketing Native ad budgets to jump in 2015 as programmatic takes off – Mobile Marketer
Mobile Marketer today – Native ad budgets to jump in 2015 as programmatic takes off; Pop network embraces Tumblr to engage multiscreen fans. Entire article
Strategy Inviting nominations: Mobile Commerce Awards 2014
Mobile Commerce Daily is inviting nominations for the Mobile Commerce Awards, the most prestigious recognition honoring outstanding mobile commerce and retail work by retailers, financial services institutions and transaction-focused marketers. Entire article
Advertising Mercedes-Benz celebrates elegance in social contest – Luxury Daily
Luxury Daily today – Mercedes-Benz celebrates elegance in social contest; How much influence do fashion bloggers have? Entire article
Columns Image tips from Tinder to solve mobile’s biggest problem
UPS reports that 43 percent of mobile users prefer computer-based shopping versus mobile, because they cannot get clear product images. Entire article
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