RSS |  Advertise with us |  Also known as Mcommerce Daily |  Follow us on TwitterFollow us on Twitter November 25, 2014
Read more on | Jobs | Blog
Subscribe to email newsletter   

Today’s headlines

Marketing Macy’s leverages in-store QR codes for Black Friday giveaway
Macy’s is drumming up more excitement for Black Friday shoppers by enabling users of its mobile application to scan QR codes in-store to receive digital gift codes and prizes as part of an instant win experience. Entire article
Web site development Gap bolsters European presence with Zalando mobile Web push
Gap’s plan to launch an online store next summer on Zalando, a European fashion Web site that receives 40 percent of its traffic from mobile, continues the United States brand’s ramp-up of omnichannel services to engage new consumers. Entire article
Advertising Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time, Forrester, HSN, Twitter, New York Times, Deloitte, eBay’s StubHub, GrubHub, Mindshare, DigitasHealth and Silver Airways. Must-attend event for brands, retailers, agencies and publishers. Entire article
Strategy Webinar on Dec. 3: Mobile Commerce Outlook 2015: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 3: “Mobile Commerce Outlook 2015: Up, Down or Flat?” Panelists include execs from Mobile Majority. Entire article
Social networks Applebee’s taps power of social gifting to engage consumers on mobile
Applebee’s Neighborhood Grill & Bar is leveraging the growing popularity of mobile gift cards and social media to engage social media and mobile users in sending each other drink and food gift-card items, creating a convivial atmosphere heading into the holiday shopping season. Entire article
Payments Dunkin’ Donuts’ app reaches 10M downloads as loyalty, payments ascend
In a reflection of the growing importance of mobile loyalty to quick-serve restaurants, Dunkin’ Donuts DD Perks loyalty program has signed up 2 million members while the chain’s mobile payment and gifting application has surpassed more than 10 million downloads. Entire article
Marketing 52pc aware of beacons as location-based services gain: report – Mobile Marketer
Mobile Marketer today – 52pc aware of beacons as location-based services gain: report; Apple and (RED) team up to drive app downloads to fight AIDS. Entire article
Strategy Inviting nominations: Mobile Commerce Awards 2014
Mobile Commerce Daily is inviting nominations for the Mobile Commerce Awards, the most prestigious recognition honoring outstanding mobile commerce and retail work by retailers, financial services institutions and transaction-focused marketers. Entire article
Advertising Harry Winston seeks Harper’s Bazaar readers for Secrets collection – Luxury Daily
Luxury Daily today – Harry Winston seeks Harper’s Bazaar readers for Secrets collection; Amazon needs image overhaul to attract luxury brands: report. Entire article
Columns Playing to the strengths of devices, platforms and consumer behavior in 2015
No longer is there an expectation that anything and everything “mobile” should be part of the larger mobile experience and fully suited to “mobile marketing.” Entire article
"Mobile Relationship Management | SUMOTEXT" Please click here to register now! sign up now!
Read all the news on | Subscribe

Mobile Commerce Daily is published each business day. Thank you for reading us. Please click here to subscribe or unsubscribe. Feedback is welcome.

We welcome advertising queries. Please click here for details and we will promptly get back to you. Thank you.

News tips: Advertising:  | Advertisement rates

Copyright 2014 Napean LLC. All rights reserved. Privacy policy | Contact us 401 Broadway, Ste. 1408, New York, NY 10013

Share on FacebookShare on LinkedInShare on Twitter