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Today’s headlines

Research Beacons to influence $7.5B in millennial holiday spending: report
With the use of beacons by retailers and brands to engage mobile shoppers reaching unprecedented levels this holiday season, a new report out today from inMarket forecasts that proximity marketing will impact $7.5 billion in spending by millennials during this period. Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext. Entire article
Strategy Macy’s helps shoppers make the most of mobile opportunities
Macy’s is leading the flock of retailers seeking to educate customers about mobile-specific offerings ahead of Black Friday, asking shoppers to enable push notifications as well as location-based settings prior to walking into a store. Entire article
Advertising Webinar Outlook 2016 on Dec. 2: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 2: “Mobile Outlook 2016: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies.” Panelists include execs from DigitasLBi and EKN Research. Entire article
Applications Vineyard Vines taps Instagram, 3D Touch to drive in-app purchases
Apparel retailer Vineyard Vines is tapping cutting-edge mobile features such as 3D Touch, a shoppable Instagram feed, geofencing and Touch ID to update its application and drive holiday sales. Entire article
Web site development uncorks sommelier live chat for revamped mcommerce site has introduced a slew of new features to cement its status as the largest mobile wine store, including additional filtering options, wider product selection and a round-the-clock live chat sommelier service. Entire article
Content Mobile Minutes: NBA sued over DFS; Deutsche Bank goes password free; Star Wars on Google; Samsung Pay expands
Today in mobile marketing – NBA, sports investment groups among those sued over DFS; Deutsche Bank tests password-free mobile security; Star Wars fan? Google has apps for that; Samsung Pay now works with Chase Bank. Entire article
Content Coca-Cola builds closer relationships, distribution efficiencies via delivery app partnership – Mobile Marketer
Mobile Marketer today – Coca-Cola builds closer relationships, distribution efficiencies via delivery app partnership; Sephora incentivizes app downloads with Black Friday sneak peeks. Entire article
Advertising Marc Jacobs goes to the dogs for holiday charity initiative – Luxury Daily
Luxury Daily today – Marc Jacobs goes to the dogs for holiday charity initiative; Signs point to Africa and Asia for future luxury hubs: CBRE. Entire article
Strategy Inviting nominations: Mobile Commerce Awards 2015
Mobile Commerce Daily is inviting nominations for the Mobile Commerce Awards, the most prestigious recognition honoring outstanding mobile commerce and retail work by retailers, financial services institutions and transaction-focused marketers. Entire article
Columns Should SMS be taken more seriously for mobile app engagement?
Even though app usage is incredibly strong, conversion rates through that mobile channel remain weak. Forrester Research reports that “most retailers say their mobile Web sales continue to outweigh their app sales.” Entire article
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