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Today’s headlines

Applications Abercrombie & Fitch’s first app update in a year hits right marks
With 60 percent of its online revenue coming from mobile, Abercrombie & Fitch is moving forward with a new shopping application for the first time in more than a year. Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext. Entire article
Multichannel retail support pins holiday hopes on mobile exclusives, gamification and early access
Online retailer is focused on both product and experience to drive mobile engagement and conversions this holiday season, including push notification exclusives, a daily coupon lottery and one-step purchasing. Entire article
Advertising Webinar Outlook 2016 on Dec. 2: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 2: “Mobile Outlook 2016: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies.” Panelists include execs from DigitasLBi and EKN Research. Entire article
Applications Papa Murphy’s puts new spin on phone-in pizza orders
Take-and-bake pizza chain Papa Murphy’s hopes to boost sales among busy customers with a mobile ordering application that reimagines phone-in orders for a new era. Entire article
Advertising Chloé picks a match in guessing game gift guide
French fashion label Chloé is testing consumers’ memory through an online version of the card game of the same name. Entire article
Content Mobile Minutes: Snapchat’s advertising struggles; Pepsi Phone P1s; Google takes on Amazon; Jawbone cuts staff
Today in mobile marketing ­– Snapchat’s lackluster ad business threatens $16 billion valuation; Meet Pepsi Phone P1s: Features metallic chassis, fingerprint reader, dual-SIM for just $110; Google gets serious about competing in cloud with Amazon Web Services; Jawbone to cut 15 percent of workforce. Entire article
Content EBay invigorates mobile banner ads with icons for text-wary millennials – Mobile Marketer
Mobile Marketer today – EBay invigorates mobile banner ads with icons for text-wary millennials; Sharing economy apps miss opportunity by overlooking moms: report. Entire article
Advertising Smythson pairs with Quentin Jones for lively gifting campaign – Luxury Daily
Luxury Daily today – Smythson pairs with Quentin Jones for lively gifting campaign; Asian cruise market set to make waves in fine arts world. Entire article
Strategy Inviting nominations: Mobile Commerce Awards 2015
Mobile Commerce Daily is inviting nominations for the Mobile Commerce Awards, the most prestigious recognition honoring outstanding mobile commerce and retail work by retailers, financial services institutions and transaction-focused marketers. Entire article
Columns How to create effective mobile videos
Pull out your phone or iPad or laptop. Since you are already reading this article online, open a new tab. Go to your favorite social site – I will pick Instagram. Entire article
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