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Today’s headlines

Multichannel retail support Gap introduces wish lists, in-store Wi-Fi to boost holiday sales
Clothing and accessories retailer Gap has introduced an omnichannel wish list solution for shoppers to compile items and share with family members via Twitter, Facebook and email and will be hosting free Wi-Fi in stores for customers’ convenience. Entire article
Multichannel retail support Beacon-based rewards entice holiday shoppers in Atlanta suburb
The city of Alpharetta, an Atlanta suburb, is leveraging mobile application Rately in its execution of beacon technology in numerous local retailers to promote and reward holiday shoppers. Entire article
Advertising Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time, Forrester, HSN, Twitter, New York Times, Deloitte, eBay’s StubHub, GrubHub, Mindshare, DigitasHealth and Silver Airways. Must-attend event for brands, retailers, agencies and publishers. Entire article
Strategy Webinar on Dec. 3: Mobile Commerce Outlook 2015: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 3: “Mobile Commerce Outlook 2015: Up, Down or Flat?” Panelists include execs from Mobile Majority. Entire article
Research Does customer service have a place with self-sufficient mobile shoppers?
Mobile shoppers have a reputation for wanting to be self-sufficient, but a new report suggests they may actually be in need of customer service, meaning mcommerce strategies could increasingly encompass features such as pop-up messages and prompts to initiate chat sessions. Entire article
Applications AsterRide takes on Uber in battle to lure consumers with convenience
AsterRide, a mobile application-based taxi-hailing operation going head-to-head with market leader Uber, is leveraging consumers’ desire for convenience while supporting local cab and limo businesses. Entire article
Marketing Has mobile really replaced TV as the first screen for consumers? – Mobile Marketer
Mobile Marketer today – Has mobile really replaced TV as the first screen for consumers?; Dove, Kohl’s generate the most love on social media. Entire article
Advertising Lexus muses on Santa’s magic in holiday campaign – Luxury Daily
Luxury Daily today – Lexus muses on Santa’s magic in holiday campaign; Burberry fetes store opening with iPhone photography. Entire article
Strategy Inviting nominations: Mobile Commerce Awards 2014
Mobile Commerce Daily is inviting nominations for the Mobile Commerce Awards, the most prestigious recognition honoring outstanding mobile commerce and retail work by retailers, financial services institutions and transaction-focused marketers. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
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