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Today’s headlines

Messaging Victoria’s Secret taps convergence between mobile messaging, commerce
Victoria’s Secret is using an interactive mobile chat solution to allow users of its Pink Nation application to socialize with others and a messaging feature to provide exclusive access to the brand’s annual Fashion Show. Entire article
Multichannel retail support Best Buy drives repeat visits during holidays with Ibotta app
Best Buy is driving holiday shoppers back to its stores for repeat visits through exclusive cash-back offers in the Ibotta mobile savings application. Entire article
Advertising Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail. Entire article
Strategy Webinar on Dec. 3: Mobile Commerce Outlook 2015: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 3: “Mobile Commerce Outlook 2015: Up, Down or Flat?” Panelists include execs from Nielsen Co. and Mobile Majority. Entire article
Multichannel retail support Atlanta’s Midtown merchants enlist beacons for mobile loyalty program
A handful of merchants located in Atlanta’s Midtown district are participating in a new beacon-based mobile rewards and payments program to meet the needs of the neighborhood’s young, tech-savvy residents. Entire article
Payments PayPal comes out punching with wearable payments
Pebble smartwatch wearers can now make payments and receive payment notifications through online service PayPal and its mobile application, which shows the growing momentum of the wearable movement, anticipated to become a payment norm within a few years. Entire article
Merchandising Sears texts shoppers when reserved products are ready to try on
Sears is using text notifications to alert consumers participating in its new Reserve It service that their desired apparel and footwear items are available to be tried on in-store. Entire article
Marketing Lack of TV-mobile ad integration will cost brands as holiday shopping begins – Mobile Marketer
Mobile Marketer today – Lack of TV-mobile ad integration will cost brands as holiday shopping begins; Unilever’s Shield sponsors mobile calls to drive in-store trial. Entire article
Advertising Neiman Marcus leverages Passbook to make shopping entertainment – Luxury Daily
Luxury Daily today – Neiman Marcus leverages Passbook to make shopping entertainment; UHNW individuals make 19pc of all luxury purchases: report. Entire article
Strategy Inviting nominations: Mobile Commerce Awards 2014
Mobile Commerce Daily is inviting nominations for the Mobile Commerce Awards, the most prestigious recognition honoring outstanding mobile commerce and retail work by retailers, financial services institutions and transaction-focused marketers. Entire article
Columns Rich future for oft-maligned mobile banner
The lowest hanging fruit in mobile marketing is the mobile banner. It is relatively cheap to make and the inventory is relatively cheap. But mobile banners have a fairly awful track record of ineffectiveness. Entire article
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