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Today’s headlines

Multichannel retail support Walmart refreshes omnichannel push in anticipation of 210M+ holiday app visits
Walmart is sprucing up its application in anticipation of more than 210 million app visits during November and December by unveiling new shopping list capabilities and a check-in service for picking up online orders. Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext. Entire article
Revenue Mobile ordering, payments responsible for 20pc of Starbucks’ October transactions
Starbucks experienced a considerable rise in revenue this third quarter, with sales toppling 18 percent higher, as the brand admits stores that were early adopters of its mobile ordering and payments options were the biggest winners. Entire article
Research Wi-Fi is better than beacons for in-store analytics: report
Despite the buzz around beacons, Wi-Fi is the better method right now for helping retailers streamline store layouts, enhance loyalty programs and support new mobile services, according to a new report from ABI Research. Entire article
Payments Amazon forays into in-app payments, competing with Apple Pay
Amazon is eyeing a bigger role in payments with its Pay With Amazon, a mobile payment platform that integrates natively with third-party applications and is a direct attack on Apple Pay. Entire article
Content Mobile Minutes: Android to subsume Chrome; LinkedIn’s mobile boost; T-Mobile is streaming friendly; Twitch expands
Today in mobile marketing – Google said to blend Chrome operating system into Android mobile; LinkedIn gets boost from mobile, overseas users; T-Mobile may let you stream video without gobbling up your data; Twitch moves beyond game-only streams, launches Twitch Creative. Entire article
Content Why mobile marketers must accept ad-blocking before they conquer it – Mobile Marketer
Mobile Marketer today – Why mobile marketers must accept ad-blocking before they conquer it; Sephora takes to Snapchat video filters to hype new product. Entire article
Advertising Lexus answers tough questions about LF-FC concept – Luxury Daily
Luxury Daily today – Lexus answers the tough questions about LF-FC concept; Bricks-and-mortar match up against pure players in shoppable content: L2. Entire article
Columns 7 critical things publishers should know about ad mediation
There has been discussion recently around the role of ad mediation in achieving the best possible yield for publishers’ inventory. Entire article
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