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Today’s headlines

Research American Eagle Outfitters, Coach take lead as mcommerce sites improve: report
Mcommerce Web sites have hit their stride, with leaders such as American Eagle Outfitters, Coach and QVC leading the way in taking a holistic approach while effectively layering in tactics for driving conversions, according to a new report from the e-tailing group. Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext. Entire article
Strategy Dunkin’ Donuts uncaps mobile ordering and delivery to topple competitors
Dunkin’ Donuts is uncapping mobile ordering and delivery services this week for Portland and Dallas residents, respectively, highlighting its dedication to staying competitive with Starbucks by targeting on-the-go consumers. Entire article
Advertising Webinar Outlook 2016 on Dec. 2: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 2: “Mobile Outlook 2016: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies.” Panelists include execs from DigitasLBi and EKN Research. Entire article
Merchandising Cincinnati Bengals scores mobile touchdown with in-stadium food delivery
The Cincinnati Bengals is the first National Football League team to tap mobile technology to deliver purchased food and beverage concessions directly to game attendees’ seats. Entire article
Software and technology TouchTunes targets local patrons with deals through beacons
Juke box application TouchTunes is drawing in users to local bars through beacon-powered push notifications, offering deal incentives for free credits to play music. Entire article
Content Mobile Minutes: IBM Watson app; Bernie Sanders joins Snapchat; Square’s IPO; Yahoo’s fantasy sports troubles
Today in mobile marketing – Santa’s newest little helper: IBM Watson; Bernie Sanders joins Snapchat and now he has the potential to totally change the game; Square IPO pricing will test investors’ appetite for unicorns; Yahoo a new target in NY daily fantasy sports probe: source. Entire article
content Google smashes through Web barrier to stream apps in search results – Mobile Marketer
Mobile Marketer today – Google smashes through Web barrier to stream apps in search results; Mondelez’s Trident gum bites down on wearables for personalized promotions. Entire article
Advertising Farfetch spurs holiday gift searches via Instagram treasure hunt – Luxury Daily
Luxury Daily today – Farfetch spurs holiday gift searches via Instagram treasure hunt; Retail space at the mercy of bigger economic happenings: report. Entire article
Strategy Inviting nominations: Mobile Commerce Awards 2015
Mobile Commerce Daily is inviting nominations for the Mobile Commerce Awards, the most prestigious recognition honoring outstanding mobile commerce and retail work by retailers, financial services institutions and transaction-focused marketers. Entire article
Columns 5 ways that bricks-and-mortar retailers can cater to mobile-savvy shoppers
The make-or-break holiday shopping season is upon us, spurring retailers to determine where they want to speak to would-be customers, how often and with what messages. Entire article
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