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Today’s headlines

Multichannel retail support Are mass merchants’ online/offline pushes falling short of omnichannel expectations?
Walmart and Target are doubling down on online/offline delivery and pickup services this holiday season as they compete for the business of busy, mobile-savvy shoppers, but more work is needed to fully meet omnichannel expectations. Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext. Entire article
Payments Western Union unlocks WeChat’s popularity to fuel cross-border mobile payments
Western Union is bringing global money transfers to the forefront by enabling WeChat application users in the United States to distribute funds to 200 countries and territories via the messaging service. Entire article
Advertising Webinar Outlook 2016 on Dec. 2: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 2: “Mobile Outlook 2016: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies.” Panelists include execs from DigitasLBi and EKN Research. Entire article
Software and technology Shopular taps beacons to deliver personalized offers in shopping malls
Shopular is integrating beacon technology into its application to deliver personalized, contextually relevant offers to users while they are shopping in more than 320 malls. Entire article
Social networks Asos streamlines mobile sign-ins with social integration
Apparel retailer Asos streamlined its mobile signup process through social media integration in an attempt to drive return visits by better serving experiences customers want. Entire article
Content Mobile Minutes: Pandora buys Rdio; Apple Pay in Canada; Amazon targets procrastinators; Vice launches on Go90
Today in mobile marketing ­– Pandora Media to pay $75 million for assets of bankrupt Rdio; Apple Pay now available in Canada; Amazon’s holiday shopping target: The procrastinator; Daily Vice show launches on Verizon’s Go90. Entire article
Content Toyota delivers secret emoji for Twitter tailgate party fun – Mobile Marketer
Mobile Marketer today – Toyota delivers secret emoji for Twitter tailgate party fun; Marketers invest 4.5x more to reach millennials on mobile: report. Entire article
Advertising Bally turns to consumers for #ShoeTips and #Selfeets – Luxury Daily
Luxury Daily today – Bally turns to consumers for #ShoeTips and #Selfeets; Infusing digital into bricks-and-mortar retail will prevent its demise: BRP. Entire article
Columns Tiles, proxies and exact places: Building location audience profiles
As mobile data management technology becomes more sophisticated, advertisers now have access to more types of contextual data that can be used in conjunction with user location and POI data to target more relevant and specific audiences. Entire article
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