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Applications
Uber partners with Sears-owned Shop Your Way, offering riders rewards credit

Uber is partnering with the Sears Holdings-owned Shop Your Way program to give retail rewards points to any customer using its service, suggesting that mobile loyalty could be a fruitful avenue of exploration for ride-sharing applications.

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Applications
Skechers supplements in-store experience with Instagram-integrated commerce app

Skechers’ latest mobile effort is an application that lets users purchase shoes and other Skechers-branded merchandise from their mobile devices as well as shop products directly from a dedicated social feed of aggregated Instagram posts.

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Database/CRM
Pei Wei adds a side of loyalty to new mobile ordering app

Fast-casual dining chain Pei Wei is unveiling a new mobile application that enables customers to order meals prior to arriving at a restaurant, access a bar code linked to their loyalty accounts and earn rewards points for each dollar spent.

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Applications
Honda revs up ride-sharing popularity with on-site activation at Austin festival

Honda is foraying into the ride-sharing business through a new partnership with Central Texas Honda Dealers and mobile application Ride Austin, offering free rides to attendees at this year’s Austin City Limits Festival.

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Content
Mobile Minutes: BlackBerry quits smartphones; YouTube Go app; Samsung Pay’s coupons; Meerkat’s new venture

Today in mobile marketing - BlackBerry stops making phones; Google announces YouTube Go, a new app for saving and sharing videos offline; Samsung brings gifts to mark Samsung Pay's first birthday; Meerkat lives on as live group video chat app Houseparty.

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Content
Johnnie Walker’s multichannel mentorship program taps Amazon Alexa, chatbot activations – Mobile Marketer

Mobile Marketer today –Johnnie Walker’s multichannel mentorship program taps Amazon Alexa, chatbot activations; Burger King unpacks auto-translatable Facebook ads for World Literacy Month.

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Advertising
Sentient Jet rolls out booking app behind its most successful summer – Luxury Daily

Luxury Daily today - Sentient Jet rolls out booking app behind its most successful summer; Dior showcases atelier’s women for role model discussion on Instagram.

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