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Today’s headlines

Strategy Chipotle garnishes mobile on-demand push with Postmates giveaway
Chipotle Mexican Grill is highlighting the potency of offering promotions via third-party mobile ordering applications by enabling Postmates users to partake in a social media contest to win 100 days of free burritos. Entire article
Advertising Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext. Entire article
Applications American Airlines tastes mobile-ordering frenzy with AirGrub promotion
On-demand dining application AirGrub is celebrating its expansion to airports in Boston and New York by enabling American Airlines AAdvantage members to earn loyalty miles for each dollar spent on food. Entire article
Advertising Webinar Outlook 2016 on Dec. 2: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 2: “Mobile Outlook 2016: How to Drive Traffic and Sales with Proven Mobile Engagement Strategies.” Panelists include execs from DigitasLBi and EKN Research. Entire article
Music Justin Bieber leans on Lyft to catapult album to top of charts
Justin Bieber hopes to secure his new album’s place at the top of the music charts by teaming up with ridesharing application Lyft, offering a $5 credit to users who purchase his album for $5 during their ride. Entire article
Banking BBVA Compass innovates bank mobile wallets with real-time rewards
BBVA Compass is leveraging interactive application notifications to enable instant rewards for credit card customers using its mobile wallet, which has more than 1 million downloads. Entire article
Content Mobile Minutes: Google, Facebook team up; Apple’s audiobooks probe; In-flight Wi-Fi; Marissa Mayer
Today in mobile marketing – Google gets surprise ally in mobile-app search push: Facebook; German watchdog probes Apple and Amazon audiobooks agreement; Airplane Wi-Fi should soon be somewhat less awful; Marissa Mayer could leave Yahoo soon: SunTrust’s Bob Peck. Entire article
Content Eliminating ad tax deduction could hasten move to mobile advertising – Mobile Marketer
Mobile Marketer today – Eliminating ad tax deduction could hasten move to mobile advertising; Burger King taps mobile video for nostalgic Surge comeback. Entire article
Advertising Mercedes explores new terrain with help from GQ – Luxury Daily
Luxury Daily today – Mercedes explores new terrain with help from GQ; What impact will the Paris tragedy have on tourism? Entire article
Columns 6 ways to improve the checkout experience
Retailers are losing $18 billion annually due to shopping cart abandonment. Research shows two out of three users who add items to their online shopping cart leave without making a purchase. The numbers are even worse on mobile, where conversion rates are 70 percent lower than desktop. Entire article
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